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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management



February 2025 | 160 pages | SAGE Publications Ltd
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. 
 
Chapter 1: Introduction: studying brands and branding
 
Chapter 2: Past, present and future of brands and branding
 
Chapter 3: The brand gurus
 
Chapter 4: How to speak like a branding pro
 
Chapter 5: Enduring challenges in branding
 
Epilogue

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ISBN: 9781529795165
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