You are here

Disable VAT on Taiwan

Unfortunately, as of 1 January 2020 SAGE Ltd is no longer able to support sales of electronically supplied services to Taiwan customers that are not Taiwan VAT registered. We apologise for any inconvenience. For more information or to place a print-only order, please contact uk.customerservices@sagepub.co.uk.

Applying Communication Theory for Professional Life
Share
Share

Applying Communication Theory for Professional Life
A Practical Introduction

Fifth Edition


September 2022 | 328 pages | SAGE Publications, Inc
Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.
 
Chapter 1: Introduction to Communication Theory
 
Chapter 2: Theory Development
 
Chapter 3: Cognition and Intrapersonal Communication
 
Chapter 4: Interpersonal Communication
 
Chapter 5: Culture
 
Chapter 6: Persuasion
 
Chapter 7: Strategic Communication
 
Chapter 8: Group Communication
 
Chapter 9: Organizational Communication
 
Chapter 10: Mass Communication
 
Chapter 11: Mediated Communication
 
Chapter 12: What Should a Communicator Do?

Supplements

"A very practical book that focuses on application. It has clear and easy to follow descriptions of a wide variety of theories. And the
case studies are useful in helping to see how many theories can be applied to one situation."

Bradford Hall
Utah State University

"It provides breadth with many theories related to most areas of communication. There are clear explanations of the theories with
examples for students."

Frances L. M. Smith
Murray State University

"This book provides a broad introduction to the field of communication by providing the student with 4 varied theories per chapter. It is
comprehensive, yet clearly written so that each theory can be well understood."

Erin Christie
Rutgers University

Catalyst ad _ Banner _ All territories

Mint green banner with text: 'Available in Sage Catalyst: the ultimate social science textbook collection. Find out more here.' in navy blue

For instructors

Purchasing options

Please select a format:

ISBN: 9781544385945
£128.00