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Business Skills for the 21st Century
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Business Skills for the 21st Century

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December 2023 | 392 pages | SAGE Publications Ltd
This new student textbook draws authoritatively on a wide range of actionable, conceptual, practical, case and visual material to help develop vital business skills for the 21st century within the organizational and societal contexts of problem-solving, identifying opportunities and finding solutions. Skills and competencies covered include: communication; co-operation; creative/critical thinking; and data-driven decision-making. These are essential skills needed in workplace and social environments that are increasingly volatile, uncertain, complex and ambiguous (VUCA). They are integral to solving not just business problems but largescale societal challenges including global injustices and sustainability, and the author draws accordingly on the UN’s Sustainable Development Goals (SDGs) throughout the text to help emphasise and impart the role of business skills in balancing prosperity and purpose. Includes short videos from the author to provide overviews of each chapter. 

Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.
 
Chapter 1: Introducing Business Skills for the Twenty-first Century
 
Chapter 2: Identify Real Business Problems and Opportunities
 
Chapter 3: Analyse Stakeholders of Problems and Opportunities
 
Chapter 4: Deconstruct Problems and Opportunities
 
Chapter 5: Develop and Conduct Relevant Analyses
 
Chapter 6: Cooperate With Team Members and Other Relevant Stakeholders
 
Chapter 7: Develop Complete and Consistent Solutions Introduction
 
Chapter 8: Evaluate Solutions and Make Decisions Under Uncertainty
 
Chapter 9: Communicate the Recommended Solution
 
Chapter 10: Prepare for Solution Implementation Introduction
 
Chapter 11: Facilitate and Evaluate an Implementation

‘This book is THE book for anyone who wants to solve problems in a structured manner. The method presented in this book is practical, valuable, and proven. Even for those who are not inclined to approach problem-solving in a structured manner, I highly recommend reading this book as a first step. Marc Baaij brilliantly demonstrates his exceptional writing skills in this book.’

Muel Kaptein
Partner at KPMG and professor at Erasmus University Rotterdam

‘This is a superb practical skills text employing a central area of Problem Solving to provide an extremely focused and rounded way of delivering this subject. The text delivers its key concepts and academic knowledge in a highly structured and engaging manner and there is an exceptionally good balance between knowledge, higher learning, and opportunities for reflection. This text provides students at any level of higher education to meet the challenges ahead.’

Joel Arnott
Senior Lecturer in Management, Marketing and Strategy at The University of Sunderland

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