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International and Cross-Cultural Business Research
First Edition
- Jean-Claude Usunier - University of Lausanne, Switzerland
- Hester van Herk - Vrije Universiteit Amsterdam, Netherlands
- Julie Anne Lee - University of Western Australia, Australia
April 2017 | 200 pages | SAGE Publications Ltd
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.
Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.
Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
- Language and the role of the dominant culture
- Design and implementation
- Methodological issues
- Strategies for improving its relevance within international business.
Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.
Chapter 1: Introduction and Overview
Chapter 2: Language and The Role of the Dominant Culture
Chapter 3: Design and Implementation
Chapter 4: Ex-Ante - Methodological Issues in Cross-Cultural Business Research
Chapter 5: Ex-Post - Methodological Issues in Cross-Cultural Business Research
Chapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business
On demand used as recommendation in case of cross-cultural research
Economics and Social Science Faculty, University of Rostock
May 4, 2023
