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Introducing Communication Research - International Student Edition
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Introducing Communication Research - International Student Edition
Paths of Inquiry

Fourth Edition
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August 2019 | SAGE Publications, Inc

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings for scholarly, professional, news/media, and web audiences.

 

New & Key Features

 

  • New vignettes introduce a theoretical or methodological topic using language and contexts that students new to research can easily comprehend.
  • New and updated content includes:
    • “First Decisions”: expanded discussion of basic research perspectives, worldviews, communication metatheories, and communication research traditions.
    • Bibliographic research: new content on identifying and assessing fake news.
    • Survey methodology: new content on “big data” and surveys.
  • Application exercises help students learn to make decisions about research practice.
  • Ethics panels with questions facilitate discussion of research ethics in practice.

 
 
1. Getting Started: Possibilities and Decisions
 
2. First Decisions: From Inspiration to Implementation
 
3. Ethics: What Are My Responsibilities as a Researcher?
 
4. You Could Look It Up: Reading, Recording, and Reviewing Research
 
5. Measurement: Research Using Numbers
 
6. Sampling: Who, What, and How Many?
 
7. Summarizing Research Results: Data Reduction and Descriptive Statistics
 
8. Generalizing From Research Results: Inferential Statistics
 
9. Surveys: Putting Numbers on Opinions
 
10. Experiments: Researching Cause and Effect
 
11. Quantiative Understanding of Content: Content Analysis
 
12. Qualitative Understanding of Content: Rhetorical and Critical Analyses, and more
 
13. Qualitative Understanding of Communication Behavior
 
14. Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics

Supplements

Instructor Teaching Site

SAGE edge for instructors supports your teaching by making it easy to integrate quality content and create a rich learning environment for students with:

  • password-protected site for complete and protected access to all text-specific instructor resources; 
  • test bank in Word® and ExamView that provide a diverse range of ready-to-use options that save you time. You can also easily edit any question and/or insert your own personalized questions;
  • multimedia content that meet the learning needs of today’s media-savvy students and brings concepts to life;
  • sample course syllabi for semester and quarter courses that provide suggested models for structuring your courses;
  • editable, chapter-specific PowerPoint® slides that offer complete flexibility for creating a multimedia presentation for your course;
  • lecture notes that summarize key concepts by chapter to help you prepare for lectures and class discussions;
  • recommended readings of suggested books and articles to supplement the textbook;
  • chapter-specific discussion questions that allow students to engage with the material; and
  • class activity suggestions to help students engage with the text content in class
Student Study Site

SAGE edge for students enhances learning, it’s easy to use, and offers:

  • an open-access site that makes it easy for students to maximize their study time, anywhere, anytime;
  • eFlashcards that strengthen understanding of key terms and concepts;
  • eQuizzes that allow students to practice and assess how much they've learned and where they need to focus their attention;
  • Learning Objectives that reinforce the most important material; 
  • Video, multimedia, and web links that facilitate student use of Internet resources and further exploration of topics; 
  • industry case studies that can be used as a basis for "research in practice" discussions; and 
  • five-minute APA guide to help students structure their papers and properly cite their sources

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ISBN: 9781544372167
£69.00