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"Great introduction for Level 4."

Paula Hearsum

"The best book in the field right now."

"Good primer for students, you can’t go wrong with this."

"Yes, it links theory with examples and research. The only thing close is Abercrombie and that book is hugely dated. I see it as a successor to Abercrombie."

Robbie Smyth

"Sullivan has written a lucid and challenging introduction to the study of media audiences from both scholarly and industry perspectives. The complex conceptual material will stimulate and engage the most curious students while providing practical directions for emerging scholars and professionals."

Robert Huesca

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