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"This excellent introduction is clear and accessible to clients and consultants alike, with an emphasis on structured problem solving techniques, but also covering wider industry issues, including AI. It is well informed, up to date and grounded in practice."
"This new edition is a must-read for anyone aspiring to excel as a business and management consultant. It provides an accessible, state-of-the-art collection of concepts, methods, and practical tips, offering invaluable guidance for achieving success in this dynamic field."
"Marc Baaij’s book is a valuable resource for anyone looking to excel in business and management consultancy. It offers a comprehensive overview of the consultancy industry, addressing every aspect—from structured problem-solving and ethical considerations to practical tools. Beyond its professional focus, the book also serves as a guide for applying structured thinking and problem-solving approaches to personal challenges, making it an insightful resource for students, educators, professionals, and anyone seeking practical tools for tackling complex issues."
