"What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts."
The course was canceled at the last minute in fall 2014. However, I plan to use the book when I teach the course in 2016.
I recommend this book to students interested in learning more about US political campaigning - it's accessible and provides an excellent background.
Wanted a broader look at political communication.
Tuman's book is a fantastic overview of political communication!