Create a flyer for "Implicit Measures for Social and Personality Psychology"

Great book on a much needed topic. Rudman expertly synthesized the information on implicit measures in an engaging and informative manner that allows for a high level of ease in choosing the best measures.

I considered this book for a MSc course in Cognitive and Evolutionary Anthropology. While a few students were interested in implicit measures, they did not all need to consult a book on the matter. Students who will use such methods will certainly be directed to this book.

Practical guide to using implicit measures. Everything you need to know if you want to include the Implicit Association Task or evaluative priming in your empirical studies.