Public Relations in India
New Tasks and Responsibilites
- J. V. Vilanilam - Ex-Vice Chancellor , University of Kerala, Trivandrum
Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice. The book covers topics like Internal and External PR, Satellite and International Communication and Cross-cultural Communication and blends theoretical arguments with management case studies.
The book aims to sensitize general readers as well as PR professionals about the increasingly socially responsible role that the PR function has to play in developing nations to help in all-round social uplift.
The book is interesting…thought provoking….a must read for policy makers, business barons, and the public relations personnel.
The book guides us with a learned hand through the imperative of today’s integrated, holistic communication strategies… One can treat it for its appeal as a textbook, and as a guide for corporate communicators.
For the student there is a lucid exposition of PR concepts, practices with a generous mix of theoretical arguments and management case studies. To that helpful extent, it is useful additional reading on the subject for students and practitioners alike… what raises this work above the category of a mere ‘textbook’ is the author’s erudite study of what the practice of public relations truly means for India and other developing countries. The book is welcome for its neat conceptualisation of what public relations is and how it needs to evolve going into the future.
