The Necessary Nature of Future Firms
Attributes of Survivors in a Changing World
- George P. Huber - The University of Texas at Austin, USA, School of Geography, University Oxford Centre for the Environment
“After a
lifetime of important insights in the areas of organizational design and
decision making, Huber has produced his magnum opus. His insights and ideas can
help even the most seasoned manager see the world differently and become more
effective.”
"This
is an important book for any manager who faces a rapidly changing and
increasingly competitive environment--which is to say, virtually every manager.
Huber makes a cogent case for the fact that businesses will face much more
dynamic and competitive environments in the future than they face today. More
importantly, he offers practical advice for how managers can prepare for the
uncertain future they face. Clearly written and carefully grounded in the best
research evidence available, this book stands head and shoulders above the many
management books offering short-term fads, fashions, and therapies of the
moment."
“Huber
gives a compelling account of the future landscape that many managers have to
face today. Filled with solid academic research laced with real-world examples,
Huber not only conveys the shape of that landscape, but also the roadmap to
navigate it.”
"George
Huber makes an important contribution with profound insights on what the future
firm will look like. It will be congruent with its environment. To realize
opportunities from continuing advances in science and technology and
environmental complexity, the successful firm in the future will be especially
good at gaining environmental intelligence, learning and integrating knowledge,
and being innovative and flexible. This
is not a fanciful prophesy; it is a necessary logical conclusion that Huber
draws from an extensive body of scientific knowledge."
"Huber's The
Necessary Nature of Future Firms is a remarkable tour de force of
state-of-the-art knowledge about organizational structures, processes and
performance. The book integrates what we know about fundamental phenomenon in
organizations such as decision making, learning, and innovation. What is
exceptional about the book is Huber's ability to integrate research findings to
develop thoughtful guidelines for managers about how to design their firms to
be effective, both now and in the future."
"The book is written in an easy style and has no management jargon. It also provides flow charts and appendices wherever necessary to facilitate understanding. The notes at the end of each chapter and selected references at the end of the book provide an inquisitive reader a rich source to dig deeper. The book also provides interim and final summaries of each chapter, which greatly enhances recapitulation. the book is mainly meant for managers and graduate management students."