The Perfect Pill
10 Steps to Build a Strong Healthcare Brand
- Gauri Chaudhari - Co-Founder Innerworld, Healthcare Brand Consultancy
“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.
This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
‘Indian pharmaceutical Industry is rightly called the pharmacy of the world. Brand is fundamental and patient is at the center of what we do in this industry. This book is timely and puts focus on patient insights, which is key in taking forward the agenda of value creation both for patients and companies. The Perfect Pill will be a useful book for all interested in the health care space and will serve as thought starter for making a real difference in this sunrise sector.’
“Chaudhari illustrates each brand-building step with examples… The book is a valuable addition to the sizable literature on this topic. It has something for everyone; from management students looking for a glimpse into the healthcare sector to pharma veterans desperate to revive flagging sales.”