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The PR Campaigns Worktext
- Maria Elles Scott - Emerson College, Boston MA, USA
Other Titles in:
Public Relations (Analysis)
Public Relations (Analysis)
August 2020 | 232 pages | SAGE Publications, Inc
Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn?
By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.
By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.
PR Campaigns Checklist
Preface
Acknowledgments
About the Author
Chapter 1: Getting Started
Chapter 2: Client Meeting Questions & Notes
Chapter 3: Defining the Project
Chapter 4: Defining the Target Audience
Chapter 5: Creating a Research Plan
Chapter 6: Research for the Client
Chapter 7: Primary Research for the Client
Chapter 8: Outlining Your Situation Analysis
Chapter 9: Writing the PR Campaign Plan
Chapter 10: Creating Tactics from Research and Analysis
Chapter 11: Evaluation and Measurements
Chapter 12: Recommendations
Chapter 13: Presenting to the Client
Appendix
Glossary of Terms
Index
“It includes the worksheets to help the students think through the items for their clients/campaign. This book defines a public relations campaign, then explains how to conduct one from start to finish in plain English.”
Georgia Southern University
“The worksheets are incredibly useful. They will help students apply what they are reading."
Eastern Michigan University
“I have not come across such a practical text for campaign creation that also includes the necessary academic components as well.
California Baptist University
“This book guides students to create a meaningful and effective PR campaign starts with planning and ends with a strategy that is well- executed, on brand, on time, on budget."
Univ. of So. Florida/Zimmerman Advertising Program
“This is the applied text you've been looking for. It makes group work fun and makes group members accountable to one another.”
Metropolitan State University of Denver
straight forward
work pages are fantastic (Helpful to students!)
The campaign example at the end.
Commmunication, Texas A&M University
August 21, 2024
