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Advertising and Popular Culture
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Advertising and Popular Culture

  • Jib Fowles - University of Houston, Clear Lake, USA


March 1996 | 296 pages | SAGE Publications, Inc
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a critical examination of the role of advertising in our culture today.
 
Energizers
 
Origins
 
Flagrant Criticisms
 
The Dynamics behind the Advertisement
 
The Dynamics of Popular Culture
 
Exchanges
 
The Surface of the Advertisement, Composed and Consumed
 
Deciphering Advertisements
 
Mixed Receptions
 
The Project of the Self
 
In Perspective

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ISBN: 9780803954830
£63.00