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Advertising in Modern and Postmodern Times
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Advertising in Modern and Postmodern Times

April 2007 | 232 pages | SAGE Publications Ltd
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How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.

Advertising in Modern and Postmodern Times: 

  • provides a comprehensive discussion of the main theories
  • shows you how real adverts work, together with reproductions of advertising images and copy
  • demonstrates how advertising constructs subjects
  • provides an instructive historical overview of advertising
  • explores the relationship between advertising and industrial capitalism.

 

 
PART ONE: MARKING TIME IN THE MAKING OF MODERN ADVERTISING
 
Selling Space in Advertising History
 
Selling Time in Advertising History
 
PART TWO: DIALECTICS OF ADVERTISING IN MODERN TIMES
 
Advertising, Time and the Commodity-Form
 
Time and the Commodity-Sign
 
PART THREE: ADVERTISING IN POSTMODERN TIME(S)
 
'Times they are a Changin''
Transformations of Work and Leisure in the Time/Space Economies of Modern and Postmodern Advertising

 
 
Mapping the Subject of Postmodern Advertising Technology
 
Sign of the Times
Postmodern Disruptions in Advertising Times

 
 
Conclusion
Globalization and the Future of Advertising

 

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ISBN: 9780761941903
£156.00
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