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Alternative Media

Alternative Media

First Edition

October 2001 | 172 pages | SAGE Publications Ltd
What are `alternative media'? Are they the same as underground, radical or oppositional media?

In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites.

Alternative Media:

· Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live

· Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom

· Locates contemporary alternative media in their cultural, historical and political contexts

Alternative Media provides a timely corrective to media theorizing which focuses almost exclusively on the output of the media conglomerates. As such it will be an essential purchase for all students and researchers with an interest in the true nature of the contemporary media environment.

Approaching Alternative Media
Theory and Methodology

The Economics of Production
What Use Is a Zine? Identity-Building and Social Signification in Zine Culture
Alternative Media and New Social Movements
Writers, Readers and Knowledge in New Social Movement Media
Information and Communication Technologies (ICTs) in Alternative Media

'Original and intriguing…[alternative media] are very often to be found sparking the earliest stages of the news cycle and of political and cultural movements, as well as fuelling the dynamics of these processes as they develop. Atton makes a convincing case for treating these media with all due seriousness' - John Downing, University of Texas at Austin

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ISBN: 9780761967712
ISBN: 9780761967705

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