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Analyzing and Reporting Focus Group Results
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Analyzing and Reporting Focus Group Results


Volume: 6
Other Titles in:
Focus Group Research

September 1997 | 160 pages | SAGE Publications, Inc
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
 
PART ONE: THE FOUNDATION
 
Introduction to Analysis
 
Critical Ingredients of Qualitative Analysis
 
Analysis Principles of Particular Importance to Focus Group Research
 
Analysis Considerations for Focus Group Research
 
PART TWO: DOING ANALYSIS
 
The Analysis Process
 
Tools and Equipment for Making Analysis Easier
 
Questions Focus Group Analysts Must Face
 
Strategies Used by Experts
 
Advice for First-Timers
 
PART THREE: SHARING RESULTS
 
Principles of Reporting
 
Written Reports
 
Oral Reports
 
PART FOUR: POSTSCRIPT

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ISBN: 9780761908166
£49.99

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