Applying Communication Theory for Professional Life
A Practical Introduction
- Marianne Dainton - La Salle University, USA
- Elaine D. Zelley - La Salle University, USA
Updated Edition of Bestseller!
Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.
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SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/dainton4e.
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| Learning Objectives |
| What Is Communication? |
| Dance’s Definitions of Communication |
| Contexts of Communication |
| Communication Competence |
| Concepts, Models, and Theories |
| Three Types of Theory |
| Evaluating Theory |
| Summary |
| Key Terms |
| Learning Objectives |
| Theory–Research Link |
| What Is Research? |
| Research Methods in Communication |
| Social Science and the Humanities |
| How Theories Change and Grow |
| Summary |
| Key Terms |
| Learning Objectives |
| Cognitive Process |
| Attribution Theory |
| Uncertainty Reduction Theory |
| Expectancy Violations Theory |
| Cognitive Dissonance Theory |
| Summary and Research Applications |
| Key Terms |
| Learning Objectives |
| Nature Versus Nurture |
| Social Role Theory of Gender |
| Emotional Intelligence and Transformational Leadership |
| Message Design Logics |
| Interactional Perspective on Workplace Generations |
| Summary and Research Applications |
| Key Terms |
| Learning Objectives |
| Interpersonal Communication Defined |
| Politeness Theory |
| Social Exchange Theory |
| Dialectical Perspective |
| Communication Privacy Management Theory |
| Summary and Research Applications |
| Key Terms |
| Learning Objectives |
| Culture Defined |
| Hofstede’s Cultural Dimensions |
| Communication Accommodation Theory |
| Anxiety/Uncertainty Management Theory |
| Conflict Face Negotiation Theory |
| Summary and Research Applications |
| Key Terms |
| Learning Objectives |
| Persuasion Defined |
| Elaboration Likelihood Model |
| Theory of Planned Behavior |
| Inoculation Theory |
| Narrative Paradigm |
| Summary and Research Applications |
| Key Terms |
| Learning Objectives |
| Group Communication Defined |
| Functional Group Decision Making |
| Groupthink |
| Adaptive Structuration Theory |
| Symbolic Convergence Theory |
| Summary and Research Applications |
| Key Terms |
| Learning Objectives |
| Organizational Communication Defined |
| Systems Metaphor |
| Organizational Culture |
| Organizational Assimilation |
| Organizational Identification and Control |
| Organizing Theory |
| Summary and Research Applications |
| Key Terms |
| Learning Objectives |
| What Is Social Media? |
| Diffusion of Innovations |
| Social Network Analysis |
| Media Richness Theory |
| Uses and Gratifications Theory |
| Summary and Research Applications |
| Key Terms |
| Learning Objectives |
| Characteristics of Mass Media |
| Agenda-Setting Theory |
| Cultivation Theory |
| Social Cognitive Theory of Mass Communication |
| Encoding/Decoding Theory |
| Summary and Research Applications |
| Key Terms |
| Learning Objectives |
| Conclusions About Communication |
| Conclusions About Influences and Effects |
| Returning to Communication Competence |
| Summary |
Supplements
SAGE edge for Instructors, supports your teaching by making it easy to integrate quality content and create a rich learning environment for students.
- Chapter-specific discussion questions launch classroom discussions by prompting students to engage with the material and show their understanding of key concepts.
- Sample answers to in-text case study questions make it easy for you to assign case studies to your students and prepare for classroom discussions.
- Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
- Sample course syllabi for semester and quarter courses provide suggested models for structuring your courses.
- Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
- EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.
- Multimedia content includes videos that appeal to diverse learners.
- Lecture notes summarize key concepts by chapter to help you prepare for lectures and class discussions.
SAGE edge for Students provides a personalized approach to help students accomplish their coursework goals in an easy-to-use learning environment.
- Mobile-friendly eFlashcards strengthen understanding of key terms and concepts.
- Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material.
- Video and meaningful Web links facilitate student use of Internet resources, further exploration of topics, and responses to critical thinking questions.
- EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.
Sample Materials & Chapters
Chapter 1 - Introduction to Communication Theory
Chapter 10 - Mediated Communication