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Applying Communication Theory for Professional Life
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Applying Communication Theory for Professional Life
A Practical Introduction

Fourth Edition
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February 2018 | 288 pages | SAGE Publications, Inc

Updated Edition of Bestseller!  

Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.

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Preface
 
Acknowledgments
 
CHAPTER 1. Introduction to Communication Theory
Learning Objectives

 
What Is Communication?

 
Dance’s Definitions of Communication

 
Contexts of Communication

 
Communication Competence

 
Concepts, Models, and Theories

 
Three Types of Theory

 
Evaluating Theory

 
Summary

 
Key Terms

 
 
CHAPTER 2. Theory Development
Learning Objectives

 
Theory–Research Link

 
What Is Research?

 
Research Methods in Communication

 
Social Science and the Humanities

 
How Theories Change and Grow

 
Summary

 
Key Terms

 
 
CHAPTER 3. Cognition and Intrapersonal Communication
Learning Objectives

 
Cognitive Process

 
Attribution Theory

 
Uncertainty Reduction Theory

 
Expectancy Violations Theory

 
Cognitive Dissonance Theory

 
Summary and Research Applications

 
Key Terms

 
 
CHAPTER 4. Individual and Social Approaches to Communication
Learning Objectives

 
Nature Versus Nurture

 
Social Role Theory of Gender

 
Emotional Intelligence and Transformational Leadership

 
Message Design Logics

 
Interactional Perspective on Workplace Generations

 
Summary and Research Applications

 
Key Terms

 
 
CHAPTER 5. Interpersonal Communication
Learning Objectives

 
Interpersonal Communication Defined

 
Politeness Theory

 
Social Exchange Theory

 
Dialectical Perspective

 
Communication Privacy Management Theory

 
Summary and Research Applications

 
Key Terms

 
 
CHAPTER 6. Culture
Learning Objectives

 
Culture Defined

 
Hofstede’s Cultural Dimensions

 
Communication Accommodation Theory

 
Anxiety/Uncertainty Management Theory

 
Conflict Face Negotiation Theory

 
Summary and Research Applications

 
Key Terms

 
 
CHAPTER 7. Persuasion
Learning Objectives

 
Persuasion Defined

 
Elaboration Likelihood Model

 
Theory of Planned Behavior

 
Inoculation Theory

 
Narrative Paradigm

 
Summary and Research Applications

 
Key Terms

 
 
CHAPTER 8. Group Communication
Learning Objectives

 
Group Communication Defined

 
Functional Group Decision Making

 
Groupthink

 
Adaptive Structuration Theory

 
Symbolic Convergence Theory

 
Summary and Research Applications

 
Key Terms

 
 
CHAPTER 9. Organizational Communication
Learning Objectives

 
Organizational Communication Defined

 
Systems Metaphor

 
Organizational Culture

 
Organizational Assimilation

 
Organizational Identification and Control

 
Organizing Theory

 
Summary and Research Applications

 
Key Terms

 
 
CHAPTER 10. Mediated Communication
Learning Objectives

 
What Is Social Media?

 
Diffusion of Innovations

 
Social Network Analysis

 
Media Richness Theory

 
Uses and Gratifications Theory

 
Summary and Research Applications

 
Key Terms

 
 
CHAPTER 11. Mass Communication
Learning Objectives

 
Characteristics of Mass Media

 
Agenda-Setting Theory

 
Cultivation Theory

 
Social Cognitive Theory of Mass Communication

 
Encoding/Decoding Theory

 
Summary and Research Applications

 
Key Terms

 
 
CHAPTER 12. What Should a Communicator Do?
Learning Objectives

 
Conclusions About Communication

 
Conclusions About Influences and Effects

 
Returning to Communication Competence

 
Summary

 
 
Glossary
 
References
 
About the Authors
 
Index

Supplements

Instructor Site

SAGE edge for Instructors, supports your teaching by making it easy to integrate quality content and create a rich learning environment for students.

 

  • Chapter-specific discussion questions launch classroom discussions by prompting students to engage with the material and show their understanding of key concepts.
  • Sample answers to in-text case study questions make it easy for you to assign case studies to your students and prepare for classroom discussions.
  • Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
  • Sample course syllabi for semester and quarter courses provide suggested models for structuring your courses.
  • Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.
  • Multimedia content includes videos that appeal to diverse learners.
  • Lecture notes summarize key concepts by chapter to help you prepare for lectures and class discussions.
Student Site

SAGE edge for Students provides a personalized approach to help students accomplish their coursework goals in an easy-to-use learning environment.

 

  • Mobile-friendly eFlashcards strengthen understanding of key terms and concepts.
  • Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material.
  • Video and meaningful Web links facilitate student use of Internet resources, further exploration of topics, and responses to critical thinking questions.
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included. 

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ISBN: 9781506315478
£77.00