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Asia Unplugged
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Asia Unplugged
The Wireless and Mobile Media Boom in the Asia-Pacific

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February 2009 | 464 pages | SAGE Publications Pvt. Ltd
Wireless is the hottest technology and media sector in the world today—and Asia is at the centre of the action. This volume captures the flavour and implications of these fast-paced developments by providing a comprehensive, detailed and insightful look at the wireless scenario in the Asia-Pacific. It charts the growth of the wireless ecosystem across the region, highlights the valuable lessons learned by the pioneers, and contextualises these themes with developments in other parts of the world including the US and Europe.

With contributions from numerous experts in the region, the book includes 16 thematic chapters, 10 book reviews, and profiles of 10 countries—Japan, South Korea, Singapore, Australia, India, China, Thailand, Malaysia, Nepal and Bangladesh.
 
PART ONE: OVERALL THEMES
Madanmohan Rao
The Wireless Tsunami
An Asia-Pacific Panorama

 
Lara Srivastava
Mobilising the Internet
Asian-style

 
Chas Sweeting
Location-Based Services
The Killer App of the Mobile World?

 
Subha Rama
Wi-Fi
Will the Asian Tiger Roar?

 
Ashok Jhunjhunwala
Wireless in the Local Loop
Towards Connecting India

 
Madanmohan Rao
Wireless and Mobile Impacts on News and Entertainment
The `Third' Media Ecosystem

 
Sunanda Sangwan
M-commerce
Drivers, Challenges Opportunities

 
Madanmohan Rao
Organisational Impact
Wireless in Industry, Government and Education

 
Madanmohan Rao
Knowledge Management and Wireless Ecosystems
Exploring Mutual Synergies

 
June Gassin and Som Naidu
The Flexible Wireless Classroom
Impact on Teaching

 
Loudon Owen and Paul Gardner
Wireless in Asia
Investor/Equity Dynamics

 
Michael Sainsbury
Sing Tel Group
Multiple Services, Multiple Markets: Case Study

 
Tan Min-Liang
Legal Issues in the Internet and Mobile Arenas
Asia-Pacific Roundup

 
Laina Raveendran Greene
Convergence of Old and New Wireless Worlds
Challenges for Policymakers

 
T H Chowdary
Radio Communications, Mobile Telphony and Regulation in India
Case Study

 
Vicente Rafael
The Cellphone and the Crowd
Messianic Politics in the Contemporary Philippines

 
 
PART TWO: COUNTRY PROFILES
Shinichi Saito
Japan
At the Cutting Edge of the Wireless Information Society

 
John Lee
South Korea:
Broadband Pioneer: The Wireless Way of Life

 
Lunita Mendoza
Singapore
Powered by InfoComm

 
Michael Sainsbury
Australia
Early Adopter of Wireless

 
Madanmohan Rao
India
The `Mobile Party' Begins, but Wi-Fi Languishes

 
Lunita Mendoza
China
Mobile Superpower

 
Srikanya Mongkonsiri
Thailand
GSM Competition and Penetration

 
Lunita Mendoza
Malaysia
Emerging Regional Test-hub for Advanced Wireless Services

 
Gaurab Raj Upadhaya
Nepal
Wireless Destination

 
Sayeedur Rahman
Bangladesh
Mobile Telephony = Social Good + Good Business

 
 
PART THREE: BOOK REVIEWS
Takeshi Natsuno
i-Mode Strategy
Jeffrey Lee Funk
The Mobile Internet
John Beck and Mitchell Wade
DoCoMo
Japan's Wireless Tsunami

 
Peter Keen and Ron Mackintosh
The Freedom Economy
Frederick Newell and Katherine Newell Lemon
Wireless Rules
John Agar
Constant Touch
A Global History of the Mobile Phone

 
Christian Lindholm, Turkka Keinonen and Harri Kiljander
Mobile Usability
Howard Rheigold
Smart Mobs
The Next Social Revolution

 
Bruno Giussani
Roam
Making Sense of the Wireless Internet

 
The Wireless Internet Institute
The Wireless Internet Opportunity for Developing Nations
 
Index

"Wireless is the hottest technology and media sector in the world today, and Asia is the center of the action. This collection, with contributions from experts in the region, discusses mobile content, portals, m-commerce, permission marketing, LBS enterprise wireless strategies, legal issues, regulation, venture capital, political culture, and rural development."

APADE
Indiana University

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