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Attitude Measurement
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Attitude Measurement

Four Volume Set
Edited by:


October 2008 | 1 632 pages | SAGE Publications Ltd
The field of attitude research has long been recognised as one of the most important and influential within social psychology. But the ever-increasing popularity of survey research as a source of what the public thinks and feels about a wide range of issues has brought the subject into the popular arena, heightening the relevance of the theory and practice of attitude measurement.

Roger Jowell and Caroline Roberts, acknowledged leaders in this area of research, have combed the literature to bring together the most comprehensive collection available. The four volumes cover key advances since serious study of the subject began to appear (in the 1920s), with a selection of the articles and papers which present the key figures, the major steps forward in theory or practice and some of the most creative and ingenious methodological work in the social sciences. This set will provide a rich reference source that should appeal to academics and practitioners alike.

 
VOLUME 1: BASIC CONCEPTS AND HISTORICAL FOUNDATIONS
Attitudes versus actions LaPiere, R.T.
Attitudes Allport, G.W.
The sociological significance of measurable attitudes LaPiere, R.T.
A consideration of beliefs, and their role in attitude measurement Fishbein, M.
Attitude measurement: a cognitive perspective Tourangeau, R.
A simple theory of the survey response: Answering questions versus revealing preferences Zaller, J. and Feldman, S.
Measuring social distances Bogardus, E.S.
Attitudes can be measured Thurstone, L.L.
A technique for measurement of attitudes Likert, R.
A comparison of the Thurstone and Likert techniques of attitude scale construction Edwards, A.L. and Kenney, K.C.
A basis for scaling qualitative data Guttman, L.
A technique for the construction of attitude scales Edwards, A.L. and Kilpatrick, F.P.
Attitude Measurement Osgood, C.E., Suci, G.J. and Tannenbaum, P.H.
A technique and a model for multi-dimensional attitude scaling Abelson, R.P.
Latent structure analysis Lazarsfeld, P.F.
Convergent and discriminant validation by the multitrait-multimethod matrix Campbell, D.T. and Fiske, D.W.
Reliability and validity assessment in attitude measurement Bohrnstedt, G.W.
 
VOLUME 2: DESIGNING DIRECT MEASURES
Open versus closed questions Schumann, H. and Presser, S.
Strong arguments and weak evidence: The openosed questioning controversy of the 1940s Converse, J.M.
The wording of questions Rugg, D. and Cantril, H.
Experiments in wording opinion questions Kalton, G., Collins, M., and Brook, L.
Three-point Likert scales are good enough Jacoby, J. and Matell, M.S.
Are three-point scales always good enough? Lehman, D.R., and Hulbert, J.
The relationship between number of response categories and reliability of Likert-type questionnaires Masters, J.R.
The optimal number of response alternatives for a scale: A review Cox, E.P.
Feeling thermometers versus 7-point scales: Which are better? Alwin, D.F.
How often is often? Hakel, M.D.
Often is where you find it Chase, C.I.
Vague quantifiers Bradburn, N.M. and Miles, C.
Extreme response on a Likert scale Albaum, G. and Murphy, B.D.
"Don't know": Item ambiguity or respondent uncertainty? Coombs, C.H. and Coombs, L.C.
Decisions about ignorance: Knowing that you don't know Glucksberg, S. and McCloskey, M.
"No-opinion" filters: A cognitive perspective Hippler, H.J. and Schwarz, N.
Should we take don't know for an answer? Gilljam, M., and Granberg, D.
The impact of no opinion response options on data quality: Non-attitude reduction or an invitation to satisfice? Krosnick, J.A., Holbrook, A.L., Berent, M.K., Carson, R.T., Hanemann, W.M., Kopp, R.J., Mitchell, R.C., Presser, S., Ruud, P.A., Smith, V.K., Moody, W.R., Green, M.C., and Conaway, M.
Response alternatives: The impact of their choice and presentation order. Schwarz, N. and Hippler, H.J.
The effect of ordinal position upon responses to items in a checklist Campbell, D.T. and Mohr, P.J.
The effects of offering a middle response option with opinion questions Kalton, G., Roberts, J. and Holt, D.
The middlemost choice on attitude items: Ambivalence, neutrality, or uncertainty Klopfer, F.J. and Madden, T.M.
Experiments with the middle response alternative in survey questions Bishop, G.F.
The measurement of attitudes Krosnick, J.A., Judd, C.M. and Wittenbrink, B.
The retrospective question Fink, R.
 
VOLUME 3: OBSTACLES TO DIRECT MEASUREMENT
Response sets and test validity Cronbach, L.J.
The great response-style myth Rorer, L.G.
Attitude intensity, importance and certainty and susceptibility to response effects Krosnick, J.A. and Schuman, H.
Response strategies for coping with the cognitive demands of attitude measures in surveys Krosnick, J.A.
Effects of presenting one versus two sides of an issue in survey questions Bishop, G.F., Oldendick, R.W. and Tuchfarber, A.J.
Not forbidding isn't allowing: The cognitive basis of the forbid-allow symmetry Hippler, H.J. and Schwarz, N.
The effect of question order on responses Bradburn, N.M. and Mason, W.M.
An evaluation of a cognitive theory of response-order effects in survey measurement Krosnick, J.A. and Alwin, D.F.
Context and congruity in survey questionnaires Schuman, H., Kalton, G. and Ludwig, J.
Cognitive processes underlying context effects in attitude measurement Tourangeau, R. and Rasinski, K.A.
Acquiescence: Measurement and theory Martin, J.
Controlling for acquiescence response set in scale development Winkler, J.D., Kanouse, D.E., and Ware, J.E.
Privacy and the expression of white racial attitudes Krysan, M.
The effect of black and white interviewers in black responses Schuman, H. and Converse, J.M.
The nature of belief systems in the mass public Converse, P.E.
Pseudo-opinions on public affairs Bishop, G.F., Oldendick, R.W., Tuchfarber, A.J. and Bennett, S.E.
Public opinion and public ignorance: The fine line between attitudes and nonattitudes Schumann, H. and Presser, S.
Question wording effects: Presenting one or both sides of the case Hedges, B.M.
Nonattitudes: A review and evaluation Smith, T.W.
 
VOLUME 4: EXPANDING THE MEASUREMENT HORIZONS
The indirect assessment of social attitudes Campbell, D.T.
New technologies for the direct and indirect assessment of attitudes Dovidio, J.F. and Fazio, R.H.
Evidence for racial prejudice at the implicit level and its relationship with questionnaire measures Wittenbrink, B., Judd, C.M. and Park, B.
Measuring individual differences in implicit cognition: The implicit association test. Greenwald, A.G., McGhee, D.E. and Schwartz, J.L.K.
Implicit attitude measures: Consistency, stability and convergent validity Cunningham, W.A., Preacher, K.J. and Banaji, M.R.
Implicit measures in social cognition research: Their meaning and uses Fazio, R.H. and Olson, M.A.
Physiological techniques of attitude measurement Mueller, D.J.
Galvanic skin response to negro and white experimenters Rankin, R.E. and Campbell, D.T.
Attitude and pupil size Hess, E.H.
A projective method for the study of attitudes Proshansky, H.M.
Measuring attitudes by error-choice: an indirect method Hammond, K.R.
Asking the embarrassing question Barton, A.M.
The lost-letter technique: A tool for social research Milgram, S., Mainn, L. and Harter, S.
Twenty years of bogus pipeline research: A critical review and meta-analysis Roese, N.J. and Jamieson, D.W.
Randomized response: A survey technique for eliminating evasive answer bias Warner, S.L.
A multiple-indicator approach to attitude measurement Cook, S.W. and Selltiz, C.
Response latency as a signal to question problems in survey research Bassili, J.N. and Scott, B.S.
Considered opinions: Deliberative polling in Britain Luskin, R.C., Fishkin, J.S. and Jowell, R.
A different take on the deliberative poll: Information, deliberation and attitude constraint Sturgis, P., Roberts, C. and Allum, N.
Equivalence in cross-national research Przeworski, A and Teune, H.
Developing comparable questions in cross-national surveys Smith, T.
Social desirability bias: A demonstration and technique for it reduction Gordon, R.A.

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ISBN: 9781412928403
£645.00