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Francesca Dall'Olmo Riley Kingston University, UK

Francesca Dall'Olmo Riley is Reader in Strategy, Marketing and Entrepreneurship in the Faculty of Business and Law at Kingston University London. In addition to her academic activities, she has also worked in brand management and direct marketing in Italy, USA and the UK. She has contributed widely to the field's leading international journals, writing on her main interests branding, online shopping, and brand loyalty.