Mani Shreshtha Assistant Professor, Haryana School of Business, Guru Jambheshwar University of Science & Technology Hisar, HaryanaMani Shreshtha is a marketing graduate from Kurukshetra University, Haryana, and a doctorate in business management from Haryana School of Business, Hisar. His more than 20 years of rich experience includes teaching, research and consulting with a tinge of marketing and sales. Currently, he is associated with Haryana School of Business, Hisar. His interest areas include services marketing, consumer behaviour and integrated marketing communication.
He has been academically associated with the names like NIFTEM, Jagran Institute of Communication & Management,Bhopal, and Amity Business School, Gurugram. Apart from writing several research papers and case studies in the field of marketing and strategic management, he has actively contributed under various capacities to the UGC SWAYAM and e-PG Pathshala (an MHRD project under NME-ICT, Government of India) initiatives. He is an ardent speaker and loves to provide training in the field of marketing.