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Swati Jena Founder of WriteFor

Swati Jena is one of those people who leave you with, ‘Aha, I never looked at it that way’. Her uncanny perception and ability to pay deep attention to things help her see often-missed dots and connect them in unlikely ways. 

Swati is an expert generalist with 17 years of work spanning across 10+ industries and domains such as learning and development, education, talent management, consulting, product management and entrepreneurship. From going to petrol depots for manpower planning to visiting Rashtrapati Bhavan for arrangements to invite the president of India, Swati’s diverse life experiences have shaped her multi-disciplinary outlook. She is the quintessential ‘all-rounder’, a trait that carried well into her MBA education at XLRI, Jamshedpur.

Swati began publishing her ideas on LinkedIn, on a variety of topics including diversity, which led to her being named as one of, ‘LinkedIn Top Voices’ of India in 2017. Swati believes that asking the right question comes before the quest for answers. This love for questions was at the core of her TEDx talk ‘Life is Like a Google Screen’. Swati’s first book, The Entrepreneur’s Soulbook—Is It Your Cup of Tea?’, is again about questions that aspiring entrepreneurs should ask themselves before starting their journey. The book reached Amazon number 1 bestseller rank through word of mouth. Swati currently runs her venture WriteFor, a one-stop-shop learning hub for domain-specific writing.