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Winni Johansen Aarhus University, Denmark

Winni Johansen (PhD, Aarhus School of Business) is Professor of Corporate Communication and Director of the Executive Master’s Program in Corporate Communication at the Department of Business Communication, Aarhus School of Business and Social Sciences (Aarhus BSS), Aarhus University (Denmark).


Her research interests include crisis management and crisis communication, environmental communication, public communication, social media, and the institutionalization of strategic communication in private and public organizations. Together with Finn Frandsen, she is the originator of Rhetorical Arena Theory and the multivocal approach to crisis communication.

Her research has been published in international journals, handbooks and encyclopedias, such as Corporate Communications: An International Journal, International Journal of Strategic Communication, Management Communication Quarterly, Public Relations Inquiry, Public Relations Review, Scandinavian Journal of Public Management and The Handbook of Crisis Communication, Encyclopedia of Public Relations, The Routledge Handbook of Strategic Communication, and Handbook of International Crisis Communication Research. She is co-editor of International Encyclopedia of Strategic Communication I-III.


She has served as visiting professor at highly ranked universities and business schools in Norway, Sweden, Finland, France, Italy and Senegal. She has also consulted with organizations in the private and public sector.