Chapter 1: What Happened in Montana Won’t Stay in Montana
Do Campaigns Matter? Montana Votes ‘Yes’
Building Constituent Connections
Chapter 2: Montana: The Last, Best Place?
Montana and the Feds: A Love-Hate Relationship
Chapter 3: Jon Tester’s Creating a Buzz
Prepolitical Careers and Representational Style
The Dirt Farmer from Big Sandy
Jon Tester Goes to Helena
Going Belly to Belly with Senator Burns
Chapter 4: Denny Rehberg: A Man in a Hurry
Forget Me Not: Denny the Insurgent
Montana’s Lone Congressman
Two Early Political Careers, Two Different Paths
Chapter 5: Representational Style: How Congressman Rehberg and Senator Tester Govern
Home Styles in the Big Sky
Explaining Washington Work to Constituents
Home Styles and Town Halls
Chapter 6: Campaigning in a Citizens United World: The Early Days of the Race
Farmer Jon or Barack Tester; Rancher Denny or Irresponsible Dennis?
Citizens United: More Money, Less Control
Chapter 7: What Voters Know, How They Decide, and When Campaigns Matter
How Individuals Make Voting Decisions in Congressional Elections
Montana: Independent Voters Facing a Rich Information Environment
Representational Relationships: What Did Montanans Know and When Did They Know it?
Talking Politics: The Bozeman Focus Groups
Reinforcing an Information Advantage
Chapter 8: The Message Matters: The Politics of Personality and Issues
Do Campaigns Matter? What Political Science Says
Information Advantages and Voter Learning: How Personality Trumped Issues and Resources
Chapter 9: The End Game
How the Campaign Mattered
It’s the Economy, Stupid?
“Responsible” Decision Making: The Politics of Representational Style
The Democratic Ground Game
Chapter 10: Lessons Learned