Innovation Management
Strategies, Concepts and Tools for Growth and Profit
- Shlomo Maital - Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science & Technology, Haifa, Israel
- D. V. R. Seshadri - Clinical Full Professor of Business, Indian School of Business, Hyderabad
Following the publication of the successful first edition, and in response to many readers' positive feedback for its case studies, the second edition contains a large number of new mini case studies about innovative start-ups, businesses, and ideas in the period of 2007–12 Innovation Management shows how companies and individuals can transform creative ideas into powerful, sustainable, change-the-world businesses and emphasizes the crucial role of execution in implementing inspiring ideas.
A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...provides full coverage of vitally important area of business...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.
Innovation management is a unique book in the rapidly growing discipline of innovation management… combines the extensive knowledge and international experience of authors…the book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation…. The book provides full coverage of vitally important area of business…takes a unique multi-functional approach…this approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns…an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.
A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.