You are here

International Business
Share

International Business
Managing Globalization

Additional resources:


January 2009 | 736 pages | SAGE Publications, Inc

"This is a wonderful text, remarkable for its breadth and freshness of approach. Hill links the often arcane world of international business to society and history. He has a good eye for the telling detail and the illuminating quotation. I shall be recommending this to my friends who are teaching, saying 'read this and get your students to stay curious.'"

—John Stopford, Emeritus, London Business School


Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level.

Key Features

  • Integrates business topics and environmental analysis into a strategic, global-local framework
  • Places current events in focus by covering history and geography as they affect international business
  • Includes a unique chapter on global industry and competitor analysis—a common business tool—but a topic not covered in other texts
  • Covers religion as a key determiner of behaviors worldwide to help readers understand why behaviors differ depending on the local context
  • Focuses on corporate analysis, planning, and internationalization—vital corporate practices rarely covered in other textbooks
  • Includes both shorter and longer, more complex cases, thus appealing to both introductory and advanced courses

Accompanied by High-Quality Ancillaries
Instructor Resources on CD are available to qualified instructors by contacting Customer Care at 1-800-818-SAGE (7243)

Intended Audience
International Business: Managing Globalization is ideal for the Introduction to Business course or for courses focusing on international or global business strategy.

 
PART ONE: The Globalization Process: Background, Causes and Effects
Chapter 1 The International Business Challenge

 
Introduction

 
The International Business Challenge

 
The Diverse International Marketplace

 
The Changing International Marketplace

 
Responding to the International Business Challenge: How Executives Cope with Global Diversity and Change

 
From Cultural Ignorance to Cultural Understanding

 
Analytic Tools: The Multi-Disciplinary Nature of International Business

 
Globalization: Historic Background

 
Globalization: Definition and Components

 
The Exploration Era to 1500

 
1500-1900: The Colonial Era

 
1900-today: The Era of the Modern International Corporation

 
The Globalization Era Since 1980

 
The Major Catalysts of Post-1980 Globalization

 
Globalization and the Developing World

 
Reasons for Developmental Differences: The Diffusion Process in International Business

 
Diffusion Effects on Strategy Formulation and Implementation

 
International Business Topics and the Organization of this Text

 
Part 1 International Business: The Globalization Process

 
Part 2: International Business Analysis

 
Part 3: Managing Globalization: International Business Strategies

 
Key Points

 
Casette 1-1: The September 11 Tragedy: An International Business Perspective

 
Casette 1-2: The Internet: Revolutionizing International Business? Or not?

 
 
Chapter 2 Globalization and Worldwide Infrastructure Development
Introduction

 
Global Infrastructure Development: UN Facilitators of International Business

 
United Nations Background

 
International Telecommunications Union (ITU)

 
International Civil Aviation Organization (ICAO)

 
Universal Postal Union (UPU)

 
International Maritime Organization (IMO)

 
UN Commission on International Trade Laws (UNCITRAL)

 
World Intellectual Property Organization (WIPO)

 
International Labor Organization (ILO)

 
International Court of Justice

 
Financial Infrastructures: International Monetary Fund

 
Floating Currencies: Supply and Demand Basics

 
Currency Convertibility and the IMF

 
World Trade Organization (WTO)

 
The Free Trade-Protectionism Debate

 
National Infrastructure Development: World Bank Group

 
Private Sector Infrastructure Developments

 
Regional Economic and Political Integration

 
Degrees of Integration: Types of Trade Blocs

 
Formation of Economic/Political Blocs: The Evolution of the EU

 
Key Success Factors in Regional Blocs: the European Union

 
Other Trade Blocs: Progress and Problems

 
Global Privatization and Deregulation Programs

 
National Privatization and Deregulation Programs

 
Industry and Company Effects

 
World Infrastructure Development and International Business Growth

 
Key Points

 
Casette 2-1: AIDS in Africa: Two Prescriptions -- Any Cure?

 
Casette 2-2: Free Trade for Steel? The Debate continues.

 
Casette 2-3: The Battle in Seattle and the Anti-Globalization Movement

 
Casette 2-4: Working with Exchange Rates and Exchange Rate Arrangements

 
 
Chapter 3 Globalization Effects on Country Institutions, People, Industries, Business and Consumers
Introduction: The Economic Development Process

 
Resource Bases for Industrialization

 
Economic Development Effects on Country Institutions and People

 
Changes in Country Institutions

 
The Diffusion of Modern Behaviors: Explaining Within-Country Variations in Behaviors through the Flexible Stereotype

 
Developmental Effects on Industry, Business Practices and Consumers

 
Developmental Effects on Industry Behaviors

 
Developmental Effects on Business Practices

 
Developmental Effects on Consumer Behavior

 
Country Development, Industrialization, Modernization, and Integration into the Regional and Global Economies

 
Stage 1: Traditional Pre-Industrial Societies

 
Stage 2: Industrialization and Modernization Processes

 
Stage 3: Post-Industrial Economies

 
Stage 4: Regionally and Globally-Involved Societies

 
Some Conclusions

 
Obstacles to Economic Development

 
Industrialization Process Impediments

 
Geographic Impediments

 
Ethnic and Linguistic Composition

 
Institutional Resistance to Change

 
Key Points

 
Casette 3-1: Transitioning to the market economy: The Case of Eastern Europe

 
Casette 3-2: Tradition and Modernization in Developing Pakistan

 
PART TWO: International Business Analysis

 
 
Chapter 4 Globalization and Regional Markets: Geopolitical Analyses
The Importance of Geopolitical Studies

 
Regional Development in the Worldwide Context

 
North America

 
Geographic Characteristics

 
Historical and Cultural Perspectives

 
Commercial History

 
Latin America

 
Geographic Characteristics

 
Historical and Cultural Perspectives

 
Commercial History

 
Western Europe

 
Geographic Characteristics

 
Historical and Cultural Perspectives

 
Commercial History

 
Eastern Europe

 
Geographic Characteristics

 
Historical and Cultural Perspectives

 
Commercial History

 
Middle East And Africa

 
Geographic Characteristics

 
Historical and Cultural Perspectives

 
Commercial History

 
Asia

 
Geographic Characteristics

 
Historical and Cultural Perspectives

 
Commercial History

 
Geopolitics and Strategy

 
Key Points

 
Casette 4-1: The Effects of Geography and History on Regional Development

 
Casette 4-2: Oil and the Middle East

 
 
Chapter 5 National Market Analysis
Introduction

 
Essential Background

 
Historic Influences on National Culture Development

 
Geographic Influences on National Culture Development

 
Current Position Analysis

 
The Current Political Situation

 
The Current Economic Position

 
International Position: Analyzing Country Balance of Payments

 
How Managers use Balance of Payments Data

 
Commercial Analyses

 
Industry Analysis

 
Demand Analysis: Customer and Marketing Considerations

 
Supply Chain Analyses

 
Business Environment Analyses

 
Financial Aspects: Capital Markets, Taxation Policies and Currency Issues

 
Cultural Analyses

 
Key Points

 
Casette 5-1: The Japanese Economy—Historic Perspectives and Current Situation

 
Casette 5-2: Looking at Brazil in its Latin American Context

 
Casette 5-3: Comparing market profiles for the US, Brazil and China

 
 
Chapter 6 Analyzing Global Industries and Competitors
Introduction

 
Worldwide Industry Analysis

 
Evaluations of Worldwide Market Demand

 
Assessing Industry Supply Chains

 
Industry Structure

 
Drivers of Industry Change

 
Financial Benchmarks

 
Key Success Factors

 
Global Competitor Analyses

 
Internal Assessments

 
External Assessments: Analyzing Competitor Operations

 
Using Market Opportunity and Competitive Analyses to Craft Global Strategies

 
Market Selection Strategies

 
Competitive Effects on Strategic Decision-Making

 
Key Points

 
Casette 6-1: Global Change and the Wine Industry

 
Casette 6-2: The Airbus – Boeing Global Rivalry

 
Part Three: Managing Globalization: International Business Strategies

 
 
Chapter 7 International Strategic Planning and Market Screening
Global Planning in the Chemical Industry

 
The International Planning Process

 
Introduction

 
The Changing Environment of International Planning: Historic Perspectives

 
The Evolution of the International Corporate Planning Processes

 
Assessing the Corporate Position

 
Internal Assessments

 
External Assessments: The Marketplace Situation

 
External Assessments: Corporate and Industry Resource Deployments

 
Formulation of Strategic Plans

 
Subsidiary-Level Planning

 
Integrating National Plans into Regional and Global Strategies

 
The Benefits of Well-Executed Planning Processes

 
Market Screening and Risk Assessments

 
Political Risk

 
Economic Risks

 
Financial and Foreign Currency Risks

 
Operations Risk

 
Legal Risks

 
Taxation Risks

 
Security Risks

 
Business Risk Evaluation Methodologies

 
Special Case: Evaluating Emerging Markets

 
Long Term Planning: Scenario Analyses

 
Key Points

 
Casette 7-1: Strategic Planning at Benetton

 
Casette 7-2: Wal-Mart and Market Screening

 
Casette 7-3: Managing Risk in Emerging Markets

 
 
Chapter 8 INTERNATIONALIZATION AND GLOBALIZATION PROCESSES
Internationalization and Globalization—Similar but Different

 
Internationalization and Globalization

 
Definitions

 
Measuring Internationalization and Globalization

 
Advantages of Internationalization and Globalization

 
Disadvantages of Internationalization and Globalization

 
Internationalization, Globalization and Industry Strategies

 
Drivers of Corporate Internationalization and Globalization: Why Firms go Abroad

 
Market Drivers

 
Cost Drivers

 
Competitive Drivers

 
Government Drivers

 
A Major Globalization Facilitator: The Role of Information Technologies

 
Preparing the Company for Internationalization and Globalization

 
Focusing the Organization: Corporate Competencies

 
Focusing the Organization: Supply Chain Restructuring

 
Developing Leadership and Management Capabilities

 
Globalizing the Corporate Culture

 
Effects of Globalization

 
Industry Structure Effects

 
Organizational Structure Effects

 
Corporate Culture Effects

 
Relationships Between Strategies, Structures and Corporate Cultures

 
Financing International and Global Operations

 
Equity Options using Outside Financing

 
Equity Options using Internal Financing

 
Debt Options using External Financing

 
Debt Options and Internal Financing

 
Key Points

 
Casette 8-1: Four Companies go Global

 
Casette 8-2: Setting up a Multi-Lingual Website

 
 
Chapter 9 Market Entry and Servicing Strategies
Exporting Strategies

 
Indirect Exporting and Use of Trading Companies

 
Direct Exporting

 
Contractual Forms of Market Entry

 
Licensing

 
Franchising

 
Management Contracts

 
Contract Manufacturing

 
Co-Production Agreements

 
Investment Options for Servicing Foreign Markets: Joint Ventures, Acquisitions and Greenfield Operations

 
International Joint Ventures (IJVs)

 
Mergers and Acquisitions (M & A)

 
Greenfield Operations

 
Siting Research and Development Capabilities

 
Matching Market Servicing Strategies to Environmental and Corporate Needs

 
External factors

 
Internal Factors

 
Key points

 
Casette 9-1: Managing the International Joint Venture (IJV)

 
Casette 9-2: The Daimler-Chrysler Mega Merger

 
 
Chapter 10 Global and Multi-Market Strategies
Introduction: Booze and Money Go Global

 
Identifying and Developing Core Businesses

 
Internalizing the Core Strategy

 
Globalizing the International Strategy

 
Dealing with Competitors: Global and Multi-Market Competitive and Cooperative

 
Strategies

 
Competitive Strategies

 
Cooperating with Competitors: Global Alliances

 
Global and Multi-Market Financial Strategies

 
Transfer Pricing Issues

 
Managing Foreign Currency Risks

 
Global Cash Management: Settling Corporate Subsidiary Accounts

 
Global and Multi-Market Financial Synergies

 
Administering Global Finances

 
Key Points

 
Casette 10-1: Global Branding, Rivalries and Organizational Practices

 
Casette 10-2: Making All the Right Moves: India’s Tata Group

 
 
Chapter 11 Global and Multi-Market Supply Chain Management
Global and Multi-Market Supply Chains: Integration Options

 
Environmental and Corporate Catalysts to Global and Multi-Market Supply Chain Development

 
Supplier-Manufacturer Integration: “Upstream Relationships”

 
International Manufacturing Systems and Supply Chain Management

 
Manufacturer-Distribution Linkages

 
Distributor-Customer Linkages: Electronic Data Interchange and Internet Systems

 
Integration Mechanisms for Global Supply Chains: IT, Managerial and New Product

 
Development Issues

 
Supply Chain Integration and Information Technologies

 
Creating Multi-Cultural Managers

 
Integrating Supply Chain and Human Resource Policies.

 
Global and Multi-Market New Product Development Strategies

 
De-Integrating the Global Supply Chain: Outsourcing Strategies

 
Strategic Advantages of Outsourcing

 
Strategic Disadvantages of Outsourcing

 
Outsourcing Individual Supply Chain Components: Pros and Cons.

 
Key Points

 
Casette 11-1: Constructing and Evaluating Global and Multi-Market Supply Chains

 
Casette 11-2: Evaluating outsourcing decisions

 
 
Chapter 12 Managing Cultural Differences
Negotiating face-to-face: When Culture Really Matters

 
High-Medium-Low Context Cultures: A Framework for Understanding Business and Interpersonal Behaviors

 
Low Context Behaviors

 
High context Behaviors

 
Medium Context Behaviors

 
Cultural Underpinnings of High-Medium-Low Context Behaviors – The “Whys”

 
Religion

 
Economic and Political System Effects

 
Social Forces

 
Intercultural Negotiations

 
Negotiating with US Businesspeople

 
Negotiating with the Japanese

 
Negotiating with Western Europeans

 
Negotiating with Asians

 
Negotiating with Middle Easterners

 
Negotiating with Eastern Europeans: The Russian Case

 
Organizing International Negotiations

 
Planning and Preparation

 
Conducting the Negotiation

 
Reaching an Agreement

 
Some Conclusions: What is a good negotiator?

 
Key Points

 
Casette 12-1: West meets East over the negotiation table : Contrasts and Causes

 
 
Chapter 13 Localization Strategies: Managing Stakeholders and Supply Chains
Getting to Grips with the real Chinese market

 
The Importance of Localization Strategies

 
The Need for Localization/Insider Strategies

 
Market Servicing Strategy and Localization Potential

 
Managing Local Stakeholder Relations

 
Building Government Relations

 
Building Business Community Relations

 
Environmental Groups

 
Consumerism

 
Public Relations and the Press

 
Supply Chain Management

 
The Benefits of Supply Chain Localization

 
Supplier Management

 
Managing Local Manufacturing Operations

 
Localizing Marketing Operations: Multinational Strategies

 
Managing Local Supply Chains: Management and Human Resource Issues

 
Management-Worker Relations

 
Key Points

 
Casette 13-1: Localization Strategies in Rural India

 
Casette 13-2: Child Labor—Is it a Matter of Perspective?

 
Casette 13-3: The Case of the Efficiency-Oriented Gringo

 

Supplements

Instructor Resource Site
undefinedundefinedundefinedundefinedSome Instructor Materials include:
    1. Power points
    2. Useful articles, key word search terms, teaching suggestions (e.g. internet exercises)
    3. Key chapter diagrams for overheads
    4. Video suggestions
    5. Short Case discussion question answers
    6. Test questions

This book very thoroughly covers the IB field, with a specific focus on globablization.

The many case studies make it a great supplemental book for my class that focuses on FDI theories.

Dr Florence Villesèche
Dept Of International Economics & MGMT, Copenhagen Business School
March 27, 2015

This is a comprehensive, if somewhat dense text. It covers 'everything you need to know' about International Business well supported by short case studies from across the globe.

Mrs Paulette Toppin
University of Derby Online, Derby University
November 29, 2013

This book gives profound information on historical development of globalization (from exploration, to colonial and modern corporation era). It describes the most important international organisations, regional integration and economic development of separate countries. Different market entry strategies are analysed. The present book of John Hill provides the reader with valuable facts (about the topics stated before) that should be known by any decision maker in corporations. The theoretical analysis is kept, however, a bit limited.

Ms Maiia Deutschmann
Faculty of Business Admin and Economic, Viadrina European University
May 15, 2013

For students who have not experienced the ways in which the internationalisation of work impacts on organisations this book provides an illuminating guide to the different concepts that they may come across and how to accommodate those different idiosyncracies of different countries. Also very useful for managers taking their first assignment abroad.

Mrs Anita McGowan
Humanities , Croydon College
July 12, 2012

it's a good textbook but will be much better for postgraduate student here rather than our undergrads

Ms Yus aznita Ustadi
Faculty of Admin & Policy Studies, Mara University of Technology
December 14, 2011

The book handels a series of issues and historical challengers of international business. Gives interesting accounts of present business development.

Mrs Carla Sánchez Aguilar
Faculty of Economics, Georg-August University of Göttingen
July 19, 2011

I have recommended the same to my students for understanding Globalisation, International Trade, strategy and managing strategic alliances.

Mr Essa Ummar Sheriff
CMI, British Institute of Technology & E-commerce
March 29, 2011

module cancelled.

Mr Xiaoying Li
School of Management, St Andrews University
July 29, 2010

This text is easy to understand for Japanese students who are in the undergarduate 2~3 years

Professor De Silva Shanaka
Marketing, Otemon Gakuin University
June 21, 2010

The book is perfect because it has a strong managerial orientation. When you read it, you are always looking forward to read and learn more... it's ideal for students

Professor Donata Vianelli
Dipartimento di Economia e Tecnica Aziendale, University of Trieste
November 16, 2009

For instructors

Purchasing options

Please select a format:

ISBN: 9781412953641
£84.00

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.