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Internet Data Collection
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Internet Data Collection



June 2004 | 104 pages | SAGE Publications, Inc
The Internet has emerged as a popular medium for collecting data because of its ability to access millions of users, facilitate an array of research designs, and efficiently deliver and compile questionnaires. Often forgotten amidst this growing enthusiasm are the medium's numerous drawbacks, from limited coverage to technical variance, that threaten to undermine the quality of the information assembled. Designed for researchers and students alike, the volume describes how to perform each stage of the data collection process on the Internet, including sampling, instrument design, and administration. Through the use of non-technical prose and illustrations, it details the options available, describes potential dangers in choosing them, and provides guidelines for sidestepping them. In doing so, though, it does not simply reiterate the practices of traditional communication modes, but approaches the Internet as a unique medium that necessitates its own conventions.
 
USING THE INTERNET AS A MEDIUM FOR RESEARCH
The Data Collection Process

 
Data Collection Opportunities on the Internet

 
Limitations of Internet Data Collection

 
Orientation

 
Organization

 
 
PRACTICALITIES OF USING THE INTERNET
A New Communication Medium

 
Getting Connected to the Internet

 
Online Services Suitable for Data Collection

 
 
DRAWING SAMPLES ON THE INTERNET
Specifying the Target Population

 
Developing a Sample Frame

 
Choosing a Sampling Method

 
Determining the Size of the Sample

 
Implementing Contacting Procedures

 
 
ADMINISTERING INSTRUMENTS ON THE INTERNET
Selecting a Communication Mode

 
Controlling Access

 
Formatting the Instrument

 
Incorporating Stimuli

 
Limiting Item Non-Response

 
Providing Instruction

 
 
COMPILING RESPONSES ONLINE
Inducing Participation

 
Collecting Submissions

 
Authenticating Cases

 
Appraising Responses

 
Concluding Remarks

 
 
REFERENCES

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ISBN: 9780761927105
£22.99

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