You are here

Brand Bollywood
Share

Brand Bollywood
A New Global Entertainment Order

First Edition


February 2009 | 228 pages | SAGE Publications Pvt. Ltd
Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

This book…is a roadmap for the fast-changing entertainment landscape of the country. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise.

The Pioneer

Preview this book

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

Purchasing options

Please select a format:

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.