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Brand Bollywood
A New Global Entertainment Order

First Edition
February 2009 | 228 pages | SAGE Publications Pvt. Ltd
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Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

This book…is a roadmap for the fast-changing entertainment landscape of the country. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise.

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