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Broadcast News Producing
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Broadcast News Producing



October 2004 | 232 pages | SAGE Publications, Inc
Broadcast News Producing goes behind the camera and exposes readers to the process of news production from the creation of story ideas to the presentation on air. From a broad theoretical perspective to a direct 'how to' of putting together a newscast, this book covers news producing for television, radio, and the Internet. In addition, the book discusses critical issues facing today's producers, including newsroom leadership, staff management, resource management, newsroom relationships and career planning. Broadcast News Producing is designed for anyone who wants to work in today's broadcast news industry and is an ideal text for any Mass Communication or Journalism course on broadcast news.
 
Chapter 1- What is a Producer?
Newsroom Structure  
What Else Does a Producer Do?  
The Producer's Role in the Newsroom  
Thinking More About It  
 
Chapter 2- Producing Today's News
The Evolution of News Producing  
Network News  
Implications for Local Producers  
Thinking More About It  
 
Chapter 3- The Producing Process
Story Ideas and Value  
Rundowns  
Skeleton Rundowns  
Blocks and Stacking  
Finishing Strong  
Scripting  
In the Control Room  
Thinking More About It  
 
Chapter 4- Writing
Overview  
Summary  
Thinking More About It  
 
Chapter 5- Producing for Television
Alternative News Formats  
Alternative News Strategies  
Breaking News  
Summary  
Thinking More About It  
 
Chapter 6- Weather and Sports
Weather  
Sports  
Thinking More About It  
 
Chapter 7- Producing for Radio and the Internet
Radio  
The Internet  
Thinking More About It  
 
Chapter 8- Surviving the Newsroom
Theories X, Y and Z  
Newsroom Relationships  
Personal Relationships  
Thinking More About It  
 
Chapter 9- Issues in Producing
Quality vs. Ratings  
Live Reporting  
News Cutbacks  
Market Size  
Ethics  
Consultants  
Thinking More About It  
 
Chapter 10- The Job Market
Finding a Producing Job  
The Job Search Process  
Summary  
Thinking More About It  


"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry."

Dr. Joe Foote
Arizona State University and Past President of the Association for Education in Journalism and Mass Communication


"Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast."

Beth E. Barnes
University of Kentucky

For instructors

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ISBN: 9781412906715
£70.00

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