PREFACE
ABOUT THE EDITOR
ABOUT THE CONTRIBUTORS
PART I - The New Political Campaign
Richard Semiatin
1. Introduction - Campaigns on the Cutting Edge
The New Political Campaign
The Evolving Campaign: Adaptation by Political Institutions and Groups
Robert Boatright
2. Fundraising: Toward Donor Centered Campaigns?
The Old Model of Campaign Fundraising
Mixing Old and New Models of Fundraising
Large Unregulated Contributions and the Rise of Candidate Super PACs
Super PAC Surrogate Fundraising Committees for Presidential Candidates in 2016 and 2020
Does Candidate Fundraising Still Matter?
From Candidate-Centered to Donor-Centered Politics?
Tad Devine
3. Paid Media in Campaigns: Now and in the Future
The Importance of Audio and Video
Research-Based Message Development
Quantitative and Qualitative Research
Case Study: Bernie Sanders 2016 Campaign for President
Cutting-Edge Changes in Advertising
Michael Turk
4. Social and New Media Campaigns: Advantage or Source of Disinformation?
“Traditional” Online Media in Campaigns
Disinformation As a New Confounding Variable
Conclusion: The Future of online Media
Candice Nelson
5. Survey Research and Campaigns: Challenges and Opportunities
The 2016 Presidential Election
Challenges Facing Survey Research in Campaigns
Opportunities for Survey Research in Campaigns
Conclusion: The Future of Survey Research in Campaigns
Richard Semiatin
6. Voter Mobilization - An Unexpected Future
The Tradition of Parties Delivering Votes
Traditional Model of Targeting Voters
Voter Mobilization in the Twenty-First Century: Customer Driven Campaigns (CDM)
The Cutting Edge of Change: Into the Future with Voter Mobilization
PART II - The Evolving Campaign - Adaptation by Political Institutions and Groups
Tari Renner
7. Political Parties - In the Age of Populism and Reform
National Party Organizations: Structure And Reform
The Emergence And Institutionalization Of The Service Party Model
Party Leadership And Strategies
The World Today: Parties Compete With Outside Groups For Resources
National Party Organizations: Traditional And New Technologies
GOTV—The Latest Voter Mobilization
New Media, Partnerships And Populism
Future Challenges: Demographic Change And Realignment?
Nina Therese Kasniunas, Mark Rozell, and Charles Keckler
8. Interest Groups, SuperPACs and Independent Expenditures: Driven by Ideology
Traditional Approaches by Interest Groups in Campaigns
Modern Techniques Employed by Traditional Interest Groups in Campaigns
The Emergence of Super PACs
Interest Group Pursuit of Ballot Measures
New Technologies Enhance the Power of Interest Groups in Campaigns
Conclusion: Looking Ahead to Group-Centered Politics
Richard Semiatin, Jeremy Mayer, and Joseph Graf
9. Campaign Press Coverage - Fake News v. Traditional News
Origins and Development of U.S. Press Coverage
An Era of Transformation: The Decline of Mainstream Media
Mistakes and Lessons Learned in the 21st Century
Citizen Groups as Campaign Reporters
Debates and Campaign Rallies
Conclusion: Future Challenges
Peter Francia, Wesley Joe, and Clyde Wilcox
10. Campaign Finance: The Rise of Dark Money in the Roberts Court Era
The Evolution and Framework of Campaign Finance Reform
Rulings from the Roberts Court on BCRA
The Impact of the Roberts Court’s Decisions
Super PACS and Wealthy Donors
Prospects for Legislative Reform: An Overview
Jeffrey Crouch
11. Voter Identification Laws and Ballton Access Measures
What Is the Bigger Picture?
What Are Voter Identification Laws?
Why Are They Controversial?
Other Ballot Access Measures
A Future of Change? Ballot Access for Florida Felons
Conclusion: A Bifurcated Future?
Susan MacManus and Ashley Barnes
12. Women and Candidates - Generational Change, Growing Activism
A Generational Look at Female Voters
Activism on the Rise: The “Me Too” Movement
2018 Midterm Election: New Year of the Democratic Woman
Campaign 2020 Challenges: Mobilizing Women Voters
Techniques for Microtargeting Women Voters
Atiya Kai Stokes Brown
13. Minority Candidates and the New Landscape of Campaigns in the Twenty-First Century
The Changing Face of America and Its Impact on American Politics
Minority Campaigns and Candidate Behavior
Campaign Activities of Minority Candidates
Voter Mobilization of Minorities, Part I--Microtargeting
Voter Mobilization of Minorities, Part II—Get-Out-the-Vote
Challenges for Minority Candidates 2018 and Beyond
Dick Simpson
14. Political Campaigns and Democracy
The Selling of the Candidate
Paid Ads and Social Media
Personal Voter Contact Still Matters
From Candidate-Centered to Donor-Centered Campaigns
Winning Elections and the Democratic Process
INDEX
