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Campaigns on the Cutting Edge

Campaigns on the Cutting Edge

Fourth Edition
Edited by:

April 2020 | 224 pages | CQ Press
PART I - The New Political Campaign
Richard Semiatin
1. Introduction - Campaigns on the Cutting Edge
The New Political Campaign

The Evolving Campaign: Adaptation by Political Institutions and Groups

Robert Boatright
2. Fundraising: Toward Donor Centered Campaigns?
The Old Model of Campaign Fundraising

Mixing Old and New Models of Fundraising

Large Unregulated Contributions and the Rise of Candidate Super PACs

Super PAC Surrogate Fundraising Committees for Presidential Candidates in 2016 and 2020

Does Candidate Fundraising Still Matter?

From Candidate-Centered to Donor-Centered Politics?

Tad Devine
3. Paid Media in Campaigns: Now and in the Future
The Importance of Audio and Video

Research-Based Message Development

Projective Research

Quantitative and Qualitative Research

Case Study: Bernie Sanders 2016 Campaign for President

Cutting-Edge Changes in Advertising

Digital Technology

Independent Expenditures

Michael Turk
4. Social and New Media Campaigns: Advantage or Source of Disinformation?
“Traditional” Online Media in Campaigns

Disinformation As a New Confounding Variable

Social Media Influencers

The Mobile Voter

Conclusion: The Future of online Media

Candice Nelson
5. Survey Research and Campaigns: Challenges and Opportunities
The 2016 Presidential Election

Challenges Facing Survey Research in Campaigns

Opportunities for Survey Research in Campaigns

Conclusion: The Future of Survey Research in Campaigns

Richard Semiatin
6. Voter Mobilization - An Unexpected Future
The Tradition of Parties Delivering Votes

Traditional Model of Targeting Voters

Voter Mobilization in the Twenty-First Century: Customer Driven Campaigns (CDM)

The Cutting Edge of Change: Into the Future with Voter Mobilization

PART II - The Evolving Campaign - Adaptation by Political Institutions and Groups
Tari Renner
7. Political Parties - In the Age of Populism and Reform
National Party Organizations: Structure And Reform

The Emergence And Institutionalization Of The Service Party Model

Party Leadership And Strategies

The World Today: Parties Compete With Outside Groups For Resources

National Party Organizations: Traditional And New Technologies

GOTV—The Latest Voter Mobilization

New Media, Partnerships And Populism

Future Challenges: Demographic Change And Realignment?

Nina Therese Kasniunas, Mark Rozell, and Charles Keckler
8. Interest Groups, SuperPACs and Independent Expenditures: Driven by Ideology
Traditional Approaches by Interest Groups in Campaigns

Modern Techniques Employed by Traditional Interest Groups in Campaigns

The Emergence of Super PACs

Interest Group Pursuit of Ballot Measures

New Technologies Enhance the Power of Interest Groups in Campaigns

Conclusion: Looking Ahead to Group-Centered Politics

Richard Semiatin, Jeremy Mayer, and Joseph Graf
9. Campaign Press Coverage - Fake News v. Traditional News
Origins and Development of U.S. Press Coverage

An Era of Transformation: The Decline of Mainstream Media

Mistakes and Lessons Learned in the 21st Century

Citizen Groups as Campaign Reporters

Debates and Campaign Rallies

Fake News—Here to Stay?

Conclusion: Future Challenges

Peter Francia, Wesley Joe, and Clyde Wilcox
10. Campaign Finance: The Rise of Dark Money in the Roberts Court Era
The Evolution and Framework of Campaign Finance Reform

Rulings from the Roberts Court on BCRA

The Impact of the Roberts Court’s Decisions

Super PACS and Wealthy Donors

The Rise of Dark Money

Prospects for Legislative Reform: An Overview

Jeffrey Crouch
11. Voter Identification Laws and Ballton Access Measures
What Is the Bigger Picture?

What Are Voter Identification Laws?

Which States Have Them?

How Did the Laws Emerge?

Why Are They Controversial?

Other Ballot Access Measures

A Future of Change? Ballot Access for Florida Felons

Conclusion: A Bifurcated Future?

Susan MacManus and Ashley Barnes
12. Women and Candidates - Generational Change, Growing Activism
A Generational Look at Female Voters

Activism on the Rise: The “Me Too” Movement

2018 Midterm Election: New Year of the Democratic Woman

Campaign 2020 Challenges: Mobilizing Women Voters

Techniques for Microtargeting Women Voters

Looking Ahead

Atiya Kai Stokes Brown
13. Minority Candidates and the New Landscape of Campaigns in the Twenty-First Century
The Changing Face of America and Its Impact on American Politics

Minority Campaigns and Candidate Behavior

Campaign Activities of Minority Candidates

Voter Mobilization of Minorities, Part I--Microtargeting

Voter Mobilization of Minorities, Part II—Get-Out-the-Vote

Challenges for Minority Candidates 2018 and Beyond

Dick Simpson
14. Political Campaigns and Democracy
Money in Campaigns

The Selling of the Candidate

Paid Ads and Social Media

Media Coverage

Personal Voter Contact Still Matters

From Candidate-Centered to Donor-Centered Campaigns

Leave No Group Behind

Winning Elections and the Democratic Process


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