Strategies for Health Promotion
- Nova Corcoran - University of South Wales, UK
Health Communication | Public Health | Public Health Education & Health Promotion
Now in its second edition, topics covered in the book include:
- Mass media
- Diverse audiences
- Media analysis
- Campaign monitoring
Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.
It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.
Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
It is a very complete book for a masters degree student
Excellant core text
This is a wonderful book to enlighten communication students on health promotion and health campaigns. Especially of value is chapter 9 on bridging theory and practice.
A clear and concise book written for those new to health promotion and public health. I have passed this reference on to my students.
very good book
A great book that looks at communication theory and how it is used in health promotion. An accessible read and a thorough exploration of how theory relates to practice. The up-to-date content means that it can be used for the health and wellbeing module I’m delivering. I highly recommend it.
This book fits within two units and enables students to have an insight to theories behind health promotion campaigns.
The chapters within the book will give students a greater understanding of the media.
This text presents a fresh and interesting perspective for students of Health Promotion. I run the MSc Public Health and Health Promotion at Swansea where students take a placement, unusual at Masters level. This text offers useful insights for that experience. We also sometimes have students who elect to undertake 'web analysis' as their dissertation and this text would be particularly helpful to them.
I like the structure of the text and the way in which it leads the reader through the elements of health communication. The chapter set-up works well with the text interspersed with activities, case studies and useful summaries. I was not familiar with the first edition and so cannot comment on how much of an improvement this version is. The glossary is useful and the text annotation sign-posting it. The use of practice based examples is a strength although, by necessity, requires regular updating.
Overall, this is a niche text but a useful one. It will appeal to some but not all postgraduate health promotion or public health students. I will certainly use it with my students.
An excellent book for the subject of health education- very clear chapters and headings will definitley be using.
Useful and appropriate for a module for Introduction to Health Promotion. Covers relevant areas.