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Communicating Health

Communicating Health
Strategies for Health Promotion

Second Edition
Edited by:

February 2013 | 248 pages | SAGE Publications Ltd
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Introduction to the second edition
Theories and Models
Social and Psychological Factors
Reaching Unreachable Groups and Crossing Cultural Barriers
Mass Media
Information Technology
Using Settings
Evidence-Based Practice
Using Evaluation
Bridging Theory and Practice - ten different health promotion campaigns

Have not had the time to revise this course... I.e. will keep current litterature this autumn. The impression I have of the book is that it is very good with interesting activities. Will suggest it to a colleague in charge of our Masters programme, and surely consider it for the next time my own course will be given.

Dr Birgitta Falk
Academy of health and working life, Gavle University
May 28, 2013

Text layout highlights the key areas of interest to the student activities will act as memory prompts and support the student in their independant learning

Joan Healy
Health, Neath Port Talbot College
April 26, 2013

This is an excellent text that has supported my students academically and practically while on placements in NHS health improvement services

Mr Timothy Wallis
Health, University Campus Oldham
April 5, 2013

a clear and well structured book looking at communication across the spectrum. A number of public health models are discussed and application to practice encouraged through the use of activities throughout each chapter. Evaluation of effectiveness of the communication is discussed and again linked to practice within the community setting. Overall a book that would be useful for students at all levels of study

Mr Brian Shilton
Community Health , Glamorgan University
March 15, 2013

Students and lecturers will find this book useful because it is illustrative and an account of a leading authority in the field.. Dr Sam Erevbenagie Usadolo

Dr Sam Usadolo
Department of Communication, University of Fort Hare
March 15, 2013

Layout of text is clear and logical. Case studies highlight key learning points. In particular, Chapter 1 on communication, roles and models, Chapter 2 Social and Psychological factors and Chapter 5 on Information technology are very informative.

Joan Healy
Health, Neath Port Talbot College
February 28, 2013

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ISBN: 9781446252338
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