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Communication for Behavior Change
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Communication for Behavior Change
Volume II: Writing and Producing for Television and Film

Second Edition
  • Esta de Fossard - Johns Hopkins University, Washington, DC, USA
  • John Riber - Media for Development - East Africa, Dar-es-Salaam, Tanzania


August 2015 | 252 pages | SAGE India

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

The book teaches people how to:

• Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience

• Create characters that represent and attract the target audience

• Introduce subtle and convincing ways to improve the standard of living of the audience

• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

 
List of Figures and Boxes
 
Preface
 
Acknowledgments
 
I: ENTERTAINMENT–EDUCATION
 
Using Television and Film for Social Development: The Entertainment–Education Format
 
II: FOR THE PROGRAM MANAGER
 
The Role of the Program Manager
 
Articulation: Designing Message Content for Entertainment–Education Programs
 
III: FOR THE WRITERS
 
Artistry: Writing Entertainment–Education Drama
 
Artistry: Character Development
 
Guidelines for Script Presentation and Review
 
Auxiliaries: Enhancing the Message
 
IV:FOR THE PRODUCER, DIRECTOR, AND FILMMAKER
 
Guidelines for Pre-Production: Needs, Budgets, and Contracts
 
Guidelines for Pre-Production: Artistic Preparation
 
Guidelines for Successful Shooting
 
V: FOR THE ACTORS/ARTISTS
 
Guidelines for Successful Acting
 
VI: FOR THE EVALUATORS
 
Pilot Testing
 
VII: FOR ALL PROJECT PARTICIPANTS
 
Major Checklist
 
Appendix A: Preparing for the Design Workshop
 
Appendix B:Design Document Sample Pages
 
Appendix C: Production Budget Samples
 
Appendix D: Contract Samples
 
Index

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

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ISBN: 9789351501688
£21.99