You are here

Communication Planning
Share

Communication Planning
An Integrated Approach



September 1999 | 280 pages | SAGE Publications, Inc
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.

Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.

Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management

 
Introduction
 
PART ONE: STRATEGIC PLANNING CULTURES
 
The Making of Strategic Planning Cultures
 
The Role of Integrated Communication Planning
 
PART TWO: INTEGRATED PLANNING PROCESSES
 
Writing the Strategic Communication Plan (Multiyear or Annual)
 
Writing the Multiyear or Annual Operational and Work Plans
 
Writing the Communication Support Plan
Planning for Special Events, Campaigns and Issues  
 
Writing the Contingency Plan for Crises
 
COMMUNICATION THEORIES: THE FOUNDATION FOR PLANNING
 
Understanding the Psychology of Audiences
Beliefs, Attitudes, Values and Needs  
 
The Bases of Source Credibility
 
Message Design
Perception, Cognition and Information Acquisition  
 
Message Design
Theories of Persuasion  
 
Choosing the Channel
Lessons Learned  
 
PART FOUR: STRATEGIC PROCESSES
 
Strategic Approaches to Planning for Issues Management
 
Planning Cooperative Strategies
Partnering, Consulting and Negotiating  

Preview this book

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

Purchasing options

Please select a format:

ISBN: 9780761913146
£75.00
ISBN: 9780761913139
£152.00

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.