Constructing Effective Questionnaires
- Robert A. Peterson - University of Texas, Austin, USA
Marketing (General) | Research Methods for Business & Management (General) | Survey Research
Very well-constructed resource as both an undergraduate reference start-point on questionnaire design and for selective mining of topics as a refresher.
The book is quite comprehensive and covers all the grey areas of interest in drafting questionnaires and my students are desirous of it. It is indeed a step by content approach to practical generation of questions for investigations
some interesting insights, though very little of use or application for the majority of students on our course