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Constructing Effective Questionnaires

Constructing Effective Questionnaires

February 2000 | 152 pages | SAGE Publications, Inc
Asking the right questions is at the heart of all successful survey research. This text will teach students and new researchers how to commission, conduct and evaluate research based on asking these questions. The author's experience as well as in-depth knowledge of conceptual and methodological literature make this an invaluable guide for all those new to survey research.
Questions and Answers
The Process of Questionnaire Construction
Open- and Closed-End Questions
Constructing and Wording Questions
Rating Scales
Asking Specific Questions
Questionnaire Structure and Evaluation

"Robert A. Peterson’s work is undoubtedly the finest discussion of this key subject since Stanley Payne’s ‘Art of Asking Questions.’ This is where the quality of research begins, and in the rush to new survey technology, the art and science of asking questions is often lost. Must reading for all marketing majors as well as those who want to choose marketing research as a career." 

Tony Adams
Marketing Research Magazine

Very well-constructed resource as both an undergraduate reference start-point on questionnaire design and for selective mining of topics as a refresher.

Mr Philip Bright
Research Department, European School of Osteopathy
September 4, 2014

The book is quite comprehensive and covers all the grey areas of interest in drafting questionnaires and my students are desirous of it. It is indeed a step by content approach to practical generation of questions for investigations

Mr Peter Chiamogu
Public Administration, Federal Polytechnic Oko
February 11, 2013

some interesting insights, though very little of use or application for the majority of students on our course

Miss Marie-Claire Blundell
Education, Commuity and Leisure, Liverpool John Moores University
October 8, 2009

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ISBN: 9780761916413

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