Controversies in Contemporary Advertising
- Kim Bartel Sheehan - University of Oregon, USA
Advertising & Promotion | Advertising (Analysis)
I'll give feedback after I receive the inspection copy.
Excellent book, with a clear organization in chapters each relating to the main controversies raised by ads. Plain and neat language is used to deal with concepts sometimes difficult. This book is a good introduction for the study of advertising. It is up-to-date and deals with sensitive issues in a correct way. Pictures, which are in full colour and of good resolution, together with a fresh layout, help in make easy the reading. Summary, key terms and in particular the discussion questions at the end of the chapter are helpful for consolidating the concepts and providing inputs for class activities.
In week 8 of my module Creative Industries we will cover 'Advertising' and I will recommend chapters of this book as essential reading.
Students like this edition. It covers the broad range of issues and includes new media, which is crucial in any advertising course.