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Integrating Media, Information & Communication

May 1996 | 448 pages | SAGE Publications, Inc
The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture.
Existing Telephone, Cable TV, and Wireless Technologies
Residential Telephone and Information Services
Entertainment and Information Television
Technological Convergence
Convergence of Voice/Video/Data Information
The Market
Advertising and Shopping
Communication Policy
Jospeh D Straubhaar and Joonho Do
Multinational Full Service Networks
Impacts of Integrated Broadband Networks

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ISBN: 9780803959057