Corporate Communication
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Corporate Communication
A Guide to Theory and Practice

Fifth Edition
  • Joep Cornelissen - Rotterdam School of Management, Erasmus University, Netherlands
Companion Website


January 2017 | 336 pages | SAGE Publications Ltd
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. 

With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQ’s for lecturers.

Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
 
PART 1 - Introduction
 
Chapter 1: Defining Corporate Communication
 
Chapter 2: Corporate Communication in Contemporary Organizations
 
Chapter 3: Corporate Communication in a Changing Media Environment
 
PART 2 - Conceptual Foundations
 
Chapter 4: Stakeholder Management and Communication
 
Chapter 5: Corporate Identity, Branding and Corporate Reputation
 
PART 3 - Corporate Communication In Practice
 
Chapter 6: Communication Strategy
 
Chapter 7: Research and Measurement
 
PART 4 - Specialist Areas in Corporate Communication
 
Chapter 8: Media Relations
 
Chapter 9: Employee Communication
 
Chapter 10: Issues Management
 
Chapter 11: Crisis Communication
 
PART 5 - New Developments In Corporate Communication
 
Chapter 12: Leadership and Change Communication
 
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations

Supplements

Companion Website

Instructor Resources

  • Case study notes
  • PowerPoint slides
  • Additional case studies  

Student Resources

  • Videos
  • Online Readings
  • Weblinks
  • Flashcards
Corporate Communication - Blog
For further information from the author Joep Cornelissen, visit his blog about Corporate Communication here.

Sample Materials & Chapters

Chapter 5: Corporate Identity, Branding and Corporate Reputation


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