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Corporate Communication
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Corporate Communication
A Guide to Theory and Practice

Seventh Edition
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October 2023 | 360 pages | SAGE Publications Ltd
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been updated to include:

changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media
the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

Updated case studies include Starbucks, Amazon, Microsoft and British Airways.

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
 
 
Introduction to Corporate Communication
 
Defining Corporate Communication
 
Corporate Communication in Contemporary Organizations
 
Corporate Communication in a Changing Media Environment
 
Conceptual Foundations
 
Stakeholder Management and Communication
 
Corporate Identity, Branding and Corporate Reputation
 
Corporate Communication in Practice
 
Communication Strategy and Strategic Planning
 
Research and Measurement
 
Specialist Areas in Corporate Communication
 
Media Relations
 
Employee Communication
 
Issues Management
 
Crisis Communication
 
Leadership and Change Communication
 
Corporate Social Responsibility (CSR) and Community Relations

Supplements

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Lecturer Resources:

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Teaching Guide
Testbank

have found the text to be a very useful reference on the subject and students appreciate it / also - I look for frequent, and recent revisions

Dr Martha Anne Whalen
Woods College Advancing Studies, Boston College
February 11, 2024

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ISBN: 9781529600025
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