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Culture and Cognition
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Culture and Cognition
Implications for Theory and Method

  • Norbert Ross - Minnesota, University of Freiburg, Germany, Vanderbilt University, USA


January 2004 | 216 pages | SAGE Publications, Inc
Culture plays an important role in our everyday lives, yet the study of cultural processes and their impact on thinking and behavior is still in its infancy. This brief core text fills a void in the cross-disciplinary area of culture and cognition by providing a clear overview of approaches from varying disciplinary perspectives, discussing methodological problems as well as theoretical implications of these approaches. In addition, it discusses some of the methods and statistical tools that have been developed recently to tackle theoretical problems with promising new research strategies.
 
Introduction
 
1. Culture & Cognition: Ethnography of the Mind - A Cognitive Approach to Culture
 
2. Cultural Studies & Comparative Design
The Logic of Cultural Studies

 
Cross-Cultural Studies & Comparative Design

 
 
3. Toward a Cognitive Theory of Culture
The Problem with Culture, Folk Beliefs, Scientific Concepts, & their (ab-)use

 
The Authenticity Crisis of Cultural Concepts: Cultural Differences & Different Cultures

 
Culture as Socially Transmitted Models

 
Toward a Cognitive Theory of Culture

 
The Sharing of Culture & the Exploration of Cultural Differences

 
Public & Private Culture: The Emergence of Shared Meaning.

 
 
4. Research Methods: Data Gathering
The Experimental Design

 
Scientific Methods & the Role of Participant Observation

 
Research Design & Field Methods

 
Experimental Methods in the Field: Data Collection

 
Cognition & Observational Studies

 
Social Network Analysis & Informant Agreement.

 
 
5. Patterns of Informant Agreement: Some Analytical Implications
Informant Agreement/Disagreement

 
Adjustment for Guessing. Agreement Pattern & Residual Analysis.

 
 
6. Combining Strength: Toward a New Science of Culture
Schemata, Cultural Models, & Consensus

 
A New Ethnography & an Enhanced Cognitive Science

 
 
References
 
Author Index
 
Subject Index

"The subject matter is very timely for such a book. The field of culture and cognition is in a state of considerable flux, and it requires the kind of knowledge that Ross has not only of cognitive anthropology but of cognitive psychology to make a synthesis and to develop guideposts and steer the field towards viable future objectives. Ross possesses complete familiarity with the literature…. This should make for an excellent contribution."

Douglas White
Department of Anthropology, University of California, Irvine

"Norbert Ross is a fine scholar, and the book does something useful and new.... an important contribution by a respected researcher who knows what he is talking about and who has done creative basic work in the field."

Roy D'Andrade
Department of Anthropology, University of California, San Diego

"In view of a current trend to integrate knowledge re ‘culture’ and ‘cognition’ in psychology (particularly marked) and anthropology, there is a growing demand for good textbooks in these fields. The ideas proposed by Ross are interesting and potentially productive."

Chizuko Izawa
Department of Psychology, Tulane University

Though the book is well written the focus seems to be more on the research methods than the theory.

From the point of an undergraduate reading this and attempting to gain a wider understanding of the issues and cultural differences in Cognition it isn't much use.

Dr Pelham Carter
School of Social Science and Business, University Campus Suffolk
February 14, 2011

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