You are here

Digital Business
Share

Digital Business
Strategy, Management & Transformation

Additional resources:


March 2024 | 312 pages | SAGE Publications Ltd

Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0.

The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind.

This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world.

Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. 

 

You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon 

 
PART1: DIGITAL BUSINESS ESSENTIALS
 
Chapter 1: The Digital Business Environment
 
Chapter 2: The Digital Workspace
 
Chapter 3: E-commerce
 
PART 2: DIGITAL PLATFORMS AND TECHNOLOGIES
 
Chapter 4: Digital Platforms, Pricing and Payment Models
 
Chapter 5: AI, Big Data and Business Intelligence
 
Chapter 6: Enabling and Emerging Digital Technologies
 
PART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATION
 
Chapter 7: Digital Innovation
 
Chapter 8: Digital Disruption
 
Chapter 9: Digital Transformation
 
PART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENT
 
Chapter 10: Digital Business Strategy
 
Chapter 11: Digital Customer Experience Management
 
Chapter 12: Digital Operations Management

For instructors

Purchasing options

Please select a format:

ISBN: 9781529624229
£44.99
ISBN: 9781529624236
£130.00