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Discovering Public Relations
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Discovering Public Relations
An Introduction to Creative and Strategic Practices

Second Edition

Other Titles in:
Public Relations (Analysis)

February 2024 | 488 pages | SAGE Publications, Inc
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo.
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Part I: Foundations
 
Chapter 1: An Introduction to Public Relations
 
Chapter 2: Historical Contexts and Today’s Practices
 
Chapter 3: Ethics and The Law
 
Chapter 4: Diversity, Equity, Inclusion, And Belonging
 
Chapter 5: Research and Evidence-Based Practices
 
Chapter 6: Branding
 
Chapter 7: Writing for Public Relations
 
Part II: Applications
 
Chapter 8: Strategic Campaigns
 
Chapter 9: Audiences and Relationship Management
 
Chapter 10: Creative Content
 
Chapter 11: Crisis Communication
 
Chapter 12: Management and Business Acumen
 
Chapter 13: Measurement and Evaluation
 
Chapter 14: Careers
 
Chapter 15: Specializations
 
Part III: Summary
 
Chapter 16: The Future

Supplements

Instructor Resource Site
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LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

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You can still access the online resources for this title via the password-protected Instructor Resource Site.

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