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Doing Business in Asia
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Doing Business in Asia

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September 2020 | 312 pages | SAGE Publications Ltd
From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.

This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more. 

Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia's leaders of the future.
 
Introduction
 
Chapter 1: An Introduction to Doing Business in Asia
 
Chapter 2: International Business Strategy: Asia
 
Chapter 3: Location Decisions and Market Expansion in Asia
 
Chapter 4: Market Access Conditions and Regional Integration
 
Chapter 5: Modes of Entry and Investment for Asia
 
Chapter 6: Asia's Glabal Value Chain Participation
 
Chapter 7: Diversity and Cultures: Further Considerations & Conclusion
 
Afterword
 
Glossary

Supplements

Click for online resources

Lecturer resources

  • PowerPoint Slides
  • Test Bank

Student resources

  • MCQs
  • Online readings
  • Web links

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