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Doing Business Research
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Doing Business Research
A Guide to Theory and Practice

  • Nick Lee - Warwick Business School, UK
  • Ian Lings - Queensland University of Technology, Australia


March 2008 | 448 pages | SAGE Publications Ltd
`It's not often that you'll find an article or book that explains what you need to know in such plain, simple terms. Treasure it' - Andrew Farrell, Doctoral Researcher, Loughborough University

`Entertaining and authoritative without being patronising' - Professor Chris Hackley, Royal Holloway, University of London

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University

`This book will fill a vital gap for post graduate research' - Professor Rod Brodie,

University of Auckland Business School

For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.

Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:

- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology

- a pragmatic guide to why things are important and how they are important

- a huge range of things to consider that the reader can use to develop their research project further

- a resource book, providing extensive suggested reading to help the researcher do their research.

 
What Is Research and Why Would Anyone Want To Do It?
 
The Scientific Approach to Research
 
The Interpretive Approach to Research
 
Reviewing Existing Literature
 
Theory, Conceptualisation and Hypotheses
 
Concepts, Constructs and Measurement
 
The Process of Measure Development
 
Research Design
 
Collecting Qualitative Data
 
Qualitative Data Analysis
 
Collecting Quantitative Data
 
How and Why Statistics Work
 
Quantitative Data Analysis I
 
Quantitative Data Analysis II
 
Mixing Methods and Paradigmatic Incommensurability
 
Writing and Talking about Your Work

A useful guide to help students through the fog of business research.

Michael Wynn-Williams
The Business School, Greenwich University
March 1, 2011

Very impressed, I have also recommended this to other lecturers

Mr Paul Taylor-West
Business School, Loughborough University
December 1, 2010

Incorporated at MBA (Research Methods) module

Dr Hugo Gaggiotti
Bristol Business School, University of the West of England, Bristol
June 22, 2010

Students really disliked the style of writing in this text. Chapters do not stand alone very well. Both too much information and detail in some parts and not enough in other areas.

Dr Suzanne Coshow
Management, University of Notre Dame
May 3, 2010

The book is recommended for our students of business research methods course.

Dr Ulla Kotonen
Business Administration , Lahti Polytechnic
October 1, 2009
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Sample Materials & Chapters

Chapter One

Chapter Two


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ISBN: 9781412928793
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