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Doing Research in the Business World
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Doing Research in the Business World

Second Edition
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November 2019 | 880 pages | SAGE Publications Ltd

Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time.

Guiding readers through the research process in author David E. Gray’s approachable style, the book helps them build their understanding and develop the skills  they need to establish good practice when planning and doing research in the business world. This second edition offers:

·       A key focus on employability, highlighting the value of research beyond academia and helping students develop their transferable skills for the workplace

·       A new chapter on digital methods that shows them how to design and conduct digital business research in an ethical way

·       Fully integrated online resources in every chapter, including introduction videos from David, handy top tip videos and case studies that bring methods to life

Supporting students at every stage of their research project and showcasing examples and case studies from across the global business landscape, including HR, marketing, organization studies and tourism and leisure, this book helps them successfully and confidently apply their methods knowledge and excel in their research projects.

David E. Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich.

 

 
Chapter 1: Introduction
 
Part A: Principles and Planning for Research
 
Chapter 2: Theoretical Perspectives and Research Methodologies in Business
 
Chapter 3: Selecting and Planning Business Research Proposals and Projects
 
Chapter 4: Business Research Ethics
 
Chapter 5: Searching, Critically Reviewing and Using the Literature in Business
 
Part B: Research Methodology and Design
 
Chapter 6: Quantitative Research Design
 
Chapter 7: Qualitative Research Design
 
Chapter 8: Mixed Methods Research Design
 
Chapter 9: Sampling Strategies in Business
 
Chapter 10: Designing Descriptive and Analytical Surveys for Business
 
Chapter 11: Designing Case Studies for Business
 
Chapter 12: Designing Evaluations in Business
 
Chapter 13: Action Research and Change in Business
 
Part C: Data Collection Methods
 
Chapter 14: Questionnaires
 
Chapter 15: Interviewing
 
Chapter 16: Non-participant Observation
 
Chapter 17: Ethnography and Participant Observation
 
Chapter 18: Focus Groups
 
Chapter 19: Unobtrusive Measures
 
Chapter 20: Visual Methods
 
Chapter 21: Digital Methods
 
Chapter 22: Secondary Data Analysis
 
Part D: Analysis and Report Writing
 
Chapter 23: Getting Started with SPSS
 
Chapter 24: Analysing and Presenting Quantitative Data
 
Chapter 25: Getting Started with NVivo
 
Chapter 26: Analysing and Presenting Qualitative Data
 
Chapter 27: Writing up the Research in a Business Report
 
Chapter 28: Preparing for Business Presentations and for Vivas

From the introduction to the conclusion there is a systematic strand throughout this readable text. The focus on process and application provides the reader with insight into approaches and techniques to plan and successfully undertake a business research project with confidence!  

Jan Green
North Wales Business School, Wrexham Glyndwr University

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ISBN: 9781526489081
£120.00