Entrepreneurship for Everyone
A Student Textbook
- Robert Mellor - Kingston University, UK
Small Business/Entrepreneurship
'Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today's economic agenda' - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick
Not everyone who wants to study entrepreneurship has a theoretical background in business.
Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries.
Key entrepreneurship concepts that are covered include:
- the theories and tools of creative thinking
- market research
- intellectual property protection
- relevant economics
If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
This book is deeper than just new venture formation. New value chains lead to competitive advantage. Internet music etc are new value chains, "creative destruction" disintermediating old players. This book is for every professional and standard for engineers, scientists and the creative and heath industries
R.Schumann
Entrepreneur
suitable for undergraduate students studying the subject for the first time.
Quite good in providing general issues on entrepreneurship
This book does contain the depth I am seeking in regard to Owning and Operating A Small Business
By approaching the subject of entrepreneurship from a refreshingly open perspective, this text does what it says on the tin and facilitates a wide appreciation of the subject. In teaching entrepreneurship to mulitple cohorts I find that one text definitely does not fit all and this text enable non-business students to engage with the subject on an equal footing.
