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Entrepreneurship - International Student Edition
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Entrepreneurship - International Student Edition
The Practice and Mindset

Second Edition


January 2020 | SAGE Publications, Inc
From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes the new edition of this ground-breaking text.
 
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them life skills needed by all.  

New to the Second Edition is a chapter on developing your customers, updated case studies, Mindshift Activities and Entrepreneurship in Action profiles, and expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends. 

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Preface
 
Acknowledgements
 
About the Authors
 
Part 1. Entrepreneurship is a Life Skill
 
Chapter 1. Practicing Entreprenuership
1.1 Entrepreneurship Requires Action and Practice

 
1.2 Entrepreneurship May Be Different From What You Think

 
1.3 Types of Entrepreneurship

 
1.4 Entrepreneurship Is A Method Not a Process

 
1.5 The Method Involves Creating the Future – Not Predicting It

 
1.6 The Key Components of the Entrepreneurship Method

 
1.7 Entrepreneurship Requires Deliberate Practice

 
1.8 How This Book Will Help You Practice Entrepreneurship

 
 
Chapter 2. Activating an Entrepreneurial Mindset
2.1 The Power of Mindset

 
2.2 What is Mindset?

 
2.3 The Self-Leadership Habit

 
2.4 The Creativity Habit

 
2.5 The Improvisation Habit

 
2.6 The Mindset As The Pathway to Action

 
 
Part II. Creating and Finding Opportunities
 
Chapter 3. Creating and Recognizing New Opportunities
3.1 The Entrepreneurial Mindset and Opportunity Recognition

 
3.2 Opportunities Start With Thousands of Ideas

 
3.3 Four Pathways To Opportunity Identification

 
3.4 Opportunities Through Alertness, Prior Knowledge and Pattern Recognition

 
3.5 From Idea Generation To Opportunity Recognition

 
 
Chapter 4: Using Design Thinking
4.1 What is Design Thinking?

 
4.2 Design Thinking As A Human-Centered Process

 
4.3 Design Thinking Requires Empathy

 
4.4 The Design-Thinking Process: Inspiration, Ideation, Implementation

 
4.5 Needs Discovery Technique #1: Observation

 
4.6 Needs Discovery Technique #2: Interviewing

 
4.7 Variations Of The Design-Thinking Process

 
 
Chapter 5. Building Business Models
5.1 What is A Business Model?

 
5.2 The Four Parts of A Business Model

 
5.3 The Customer Value Proposition (CVP)

 
5.4 Different Types Of CVPs And Customer Segments

 
5.5 The Business Model Canvas (BMC)

 
 
Chapter 6. Developing your Customers
6.1 Customers and Markets

 
6.2 Types of Customers

 
6.3 Customer Segmentation

 
6.4 Target Customer Group

 
6.5 Customer Personas

 
6.6 Customer Journey Mapping Process

 
6.7 Market Sizing

 
 
Chapter 7. Testing and Experimenting New Ideas
7.1 Experiments: What They Are and Why We Do Them

 
7.2 Types of Experiments

 
7.3 A Deeper Look at Prototypes

 
7.4 Hypothesis Testing & the Scientific Method Applied to Entrepreneurship

 
7.5 The Experimentation Template

 
7.6 Interviewing for Customer Feedback

 
 
Chapter 8. Developing Networks and Building Teams
8.1 The Power of Networks

 
8.2 The Value of Networks

 
8.3 Building Networks

 
8.4 Virtual Networking

 
8.5 Networking to Build the Founding Team

 
 
Part III. Evaluating and Acting on Opportunities
 
Chapter 9. Creating Revenue Models
9.1 What is A Revenue Model?

 
9.2 Different Types of Revenue Models

 
9.3 Generating Revenue From “Free”

 
9.4 Revenue and Cost Drivers

 
9.5 Pricing Strategies

 
9.6 Calculating Prices

 
 
Chapter 10. Planning for Entrepreneurs
10.1 What is Planning?

 
10.2 Planning Starts with a Vision

 
10.3 Plans Take Many Forms

 
10.4 Questions to Ask During Planning

 
10.5 The Business Plan Debate

 
10.6 Tips for Writing Any Type of Plan

 
 
Chapter 11. Learning From Failure
11.1 Failure and Entrepreneurship

 
11.2 The Failure Spectrum

 
11.3 Fear of Failure

 
11.4 Learning From Failure

 
11.5 Getting Gritty: Building a Tolerance for Failure

 
 
Part IV. Resourcing New Opportunities
 
Chapter 12. Bootstrapping and Crowdfunding for Resources
12.1 What is Bootstrapping?

 
12.2 Bootstrapping Strategies

 
12.3 Crowdfunding Versus Crowdsourcing

 
12.4 Crowdfunding Startups and Entrepreneurships

 
12.5 The Four Contexts for Crowdfunding

 
12.6 A Quick Guide to Successful Crowdfunding

 
 
Chapter 13. Financing for Startups
13.1 What is Equity Financing?

 
13.2 The Basics of Valuation

 
13.3 Angel Investors

 
13.4 Venture Capitalists (VCS)

 
13.5 Due Diligence

 
 
Chapter 14. Navigating Legal and IP Issues
14.1 Legal Considerations

 
14.2 Types of Legal Structures

 
14.3 Legal Mistakes Made by Startups

 
14.4 Intellectual Property (IP)

 
14.5 Global IP Theft

 
14.6 Common IP Traps

 
14.7 Hiring Employees

 
 
Chapter 15. Engaging Customers Through Marketing
15.1 What is Entrepreneurial Marketing

 
15.2 The Basic Principles of Marketing

 
15.3 Building a Brand

 
15.4 Marketing Tools for Entrepreneurs

 
15.5 Creating Your Personal Brand

 
 
Chapter 16. Supporting Social Entrepreneurship
16.1 The Role of Social Entprenreneurship

 
16.2 Social Entrepreneurship and Wicked Problems

 
16.3 Types of Social Entrepreneurship

 
16.4 Capital Markets for Social Entrepreneurs

 
16.5 Social Entrepreneurs and Their Stakeholders

 
16.6 Differences Between Social Entrepreneurship and Corporate Social Responsibility

 
16.7 Social Entrepreneurship and Audacious Ideas

 
16.8 Global Entrepreneurship

 
 
Glossary
 
Supplement A - Financial Statements and Projections for Startups
 
Supplement B - The Pitch

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ISBN: 9781071808078
£100.00