Essentials of Strategic Management
- Martyn R Pitt - Brunel University, UK
- Dimitrios Koufopoulos - Brunel University, UK
Strategic Management & Business Policy (General)
- Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford
This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.
Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.
With an emphasis on topical, distinctive and engaging features, this text offers:
- Over 120 short, topical case studies drawn from every type of organization across more than 20 countries
- Worksheets for strategy analysis that can be used to tackle real-world situations
- Learning outcomes, key points and summaries to focus your reading on what matters
- Chapter-by-chapter exercises for further study and discussion
- Suggestions for further reading to deepen your understanding of the theories underpinning the chapters
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, teaching notes, links to journal articles and an interactive glossary.
Companion website with lecture slides, teaching notes for case studies and assignments, module plans and links to further cases
The authors presents just key issues of strategic management. This book is good for the basic course of management.
Very good book.
Extremely useful boom for the students - with the sections broken down clearly.
The book is good but Fred R david book establish a better book structure
A well written text which augments established and contemporary thinking on strategy.
Straightforward way of applying models to practice.
There are a few areas of this book that can be used within the Unit and it will definitely be used as a point of reference. It is however much more suited to other units that are being taught at the college and will be passed on to tutors who can make better use of it next term.
This book provides novel and interesting perspectives on a subject for which the body of literature is saturated. It will be particularly useful for students who wish to stretch their strategic management learning beyond standard curriculum topics.
This book is an excellent piece on strategic management, its step-by-step approach makes it easily assimilated.
Well structured book with useful case studies
Interesting book about the essentials of strategic managment. The contents are very clear and give to the students the knowledge required to understand the concepts of strategy necessary for the management of firms in the competitive environment of our days.
Usefull for all students studying strategic managment as a stand alone module.