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Exploring Media Culture
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Exploring Media Culture
A Guide


Volume: 22

November 1996 | 336 pages | SAGE Publications, Inc
This unique textbook provides a fresh interpretation of media analysis and cultural studies. Each chapter focuses on a particular aspect of American popular culture - including Hollywood cinema, presidential elections and the Super Bowl - to demystify complex concepts such as ritual, postmodernism and political economy. This use of popular culture texts, narratives and interpretations will enable readers to understand more about this important yet esoteric debate.

Exploring Media Culture synthesizes a wealth of current information and research and presents this in an engaging and accessible format.

`Exploring Media Culture is a beautifully written, intellectually challenging, and highly readable exploration of the mysteries of contemporary mass media and popular culture. Michael R Real does a masterful job of empowering his readers - teaching them how to make sense of everything from Madonna to postmodernism. Students will find this book - which deals with texts that many of them are familiar with - fascinating, and in some cases terrifying' - Arthur Asa Berger, San Fransisco State University

 
Introduction
A Guidebook for Media Study

 
 
Culture, Media, and Identity
My Music

 
 
Ritual Participation
Towards an Ethnography of Fans, Hackers, and Jumpers

 
 
Reception Theory
Sex, Violence, and (Ms)Interpreting Madonna

 
 
Textual Analysis
Light against Darkness in Disney and Film Noir

 
 
Production/Hegemony
`And the Winner Is... Hollywood!'

 
 
Gender Analysis
Patriarchy, Film Females, and The Piano

 
 
Historical/Ethical Interpretation
Reconstructing The Quiz Show Scandal

 
 
Postmodern Aesthetics
MTV, David Lynch, and the Olympics

 
 
Conclusions
Navajos and `Co-Authoring' Media Culture

 

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ISBN: 9780803958777
£77.00

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